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October Go for Health! Collaborative Meeting Thank you for those of you who made it to the October 22nd Collaborative meeting. We had a vibrant meeting in which sub-committees convened to begin their 2010 work-plans and set meeting dates.Click here to view the minutes and attachments. Below is a list of the upcoming sub-committee meetings. We encourage you to help us kick off these new sub-committees by attending and sharing your knowledge and resources!
Sub-committee Meetings
Schools: 11/10 3-4:30 Santa Cruz County Office of Education Carole
Mulford (cmulford@santacruz.k12.ca.us)
Built
Environment/Physical Activity: 11/4 8:30-10, 37 Davis Avenue, Freedom Bob
Kennedy (bob.kennedy@co.santa-cruz.ca.us) & Dena Loijos (dloijos@health.co.santa-cruz.ca.us)
Healthy Food: 11/20 10-11:30 Pajaro Valley Community Health
Trust Leslie
Goodfriend (leslie.goodfriend@health.co.santa-cruz.ca.us)
Health Care: 11/10 12:30-2pm Aptos Fire Cathy
Cavanaugh (cathyc@sccwic.org) & Shelly Wingert (ShellyW@sccwic.org)
Public Policy: meeting date not yet set Paul
Bellerjeau(paul@thefoodbank.org) & Angela Rocchio (arocchio@unitedwaysc.org)
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Funding Opportunity:
The Pajaro
Valley Community Health Trust is pleased to announce its 2009-2010 Request for
Proposals (RFP)
for organizations serving the health care needs of the Pajaro Valley.
For the first time, an electronic grant application and all documents related
to the RFP are available in an easily downloadable format from the Trust's
website (see link below). This year the Community Health Trust is issuing
one RFP for our responsive grantmaking category. The RFP is a
continuation of the Community Health Trust's commitment to the area of healthy
lifestyles. These grants are intended to complement the youth-focused
grants made in the previous six years in this area, while also supporting other
community efforts to encourage healthy eating and physical activity for
individuals of all ages in our community.
For more information,
please review the Grant Guidelines and Grant Application available on the
Community Health Trust website at http://www.pvhealthtrust.org/grants_rfp.html.
Applications are due by December 11, 2009. The Community Health Trust
invites you to join us in our efforts to improve the health and quality of life
for all people of the Pajaro
Valley.
Sincerely,
Kathleen
McCarthy,
MPA
Program &
Grants Manager
Pajaro Valley Community Health Trust
85 Nielson Street
Watsonville, CA 95076
(831) 761-5695
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EVENTS:
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Pajaro Valley Community Health Trust Presents the 26th Annual
EVENING of WINE and ROSES
Friday November 6, 2009 6:30-9:00pm
Santa Cruz County Fairgrounds
Prepaid Admission $50.00
Limited Tickets at the Door $60.00
For tickets and information, call the Pajaro Valley Community Health Trust (831) 761-5639 85 Nielson Street, Watsonville 95076
Health Improvement Partnership 2009
Celebration
Health
Care Reform on the "Back of a Napkin"
All proceeds benefit Healthy Kids of Santa Cruz County
When: Thursday, November 12, 2009 - 6:00- 8:00 p.m.
Where:Dream Inn Santa Cruz, 175
West Cliff Drive
What:Support Healthy Kids
and join us for a lively and informativepresentation on health care reform plus a light buffet dinner.
How: Tickets:
$25/person. Register and BUY your tickets online HERE
Presenter
Dan Roam is the author of "The Back of the Napkin," an Amazon
best-seller. His Health Care Napkins have just been named the
"World's Best Presentation 2009" by Business Week. Join us as
Roam makes our health care problems - and the current proposals to fix
them - understandable at last!
"Used
properly, a humble napkin can help you crystallize ideas, think outside the
box, and communicate more powerfully than any traditional presentation". -
Dan Roam
The
Health Improvement Partnership of Santa Cruz County (HIP) is a non-profit coalition
of public and private health care leaders dedicated to increasing access to
health care and building a stronger health care system in Santa Cruz
County.
See www.hipscc.org
Its Healthy Kids program is committed to covering all local children, and has
done just that for 13,000 kids since 2004.
See www.schealthykids.org
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Advocate for 52-10!

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Go for Health! has adopted the Maine Youth Overweight Collabrative's (MYOC) social marketing campaign, 52-10.
Find out what these numbers stand for here.
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| Volunteer - Do you have free time on your hands? |
United Way and Volunteer Centers work with volunteers and local nonprofits to develop the best opportunities for youth, busy working adults and seniors.
 Contact the Volunteer Center of Santa Cruz County today at 831.427.5070 or visit www.scvolunteercenter.org. |
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Forward this eNewsletter to any interested parties!
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You can LIVE UNITED by helping us spread the word.

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| Reports:
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A
Little Money Buys a Lot of Calories at City Corner Stores
Children
in Philadelphia who attended public schools and shopped at corner stores before
or after school purchased almost 360 calories of foods and beverages per visit,
according to new research published in the journal Pediatrics.
The
study, supported by the Robert Wood Johnson Foundation's national program Healthy
Eating Research, is the first to document both what foods and beverages
children purchased in local corner stories on their way to and from school, and
the nutritional content of those items. Chips, candy and sugar-sweetened
beverages were the most frequently purchase items.
Report on
Availability of Less Nutritious Food in Secondary Schools
Foods and beverages offered or sold
in schools outside of U.S. Department of Agriculture school meal programs are
not subject to federal nutrition standards and generally are of lower
nutritional quality than foods and beverages served in the meal programs. To
estimate changes in the percentage of schools in which students could not
purchase less nutritious foods and beverages, CDC analyzed 2002--2008 survey
data from its School Health Profiles for public secondary schools. This report summarizes the results of those
analyses.
State
Indicator Report on Fruits and Vegetables, 2009 - Source: CDC
The State Indicator Report on Fruits and Vegetables, 2009 provides for the
first time information on fruit and vegetable (F&V) consumption and policy
and environmental support within each state. Fruits and vegetables, as part of
a healthy diet, are important for optimal child growth, weight management, and
chronic disease prevention.1,2 Supporting increased F&V access,
availability, and reduced price are key strategies towards the Centers for Disease
Control and Prevention's (CDC) goal of improved F&V consumption and thus
improved nutrition among all Americans.
National and state-specific information is reported in the State Indicator
Report for behavioral indicators and policy and environmental indicators. The
behavioral indicators are derived from objectives for F&V consumption
outlined in Healthy People 2010,2 a framework for the nation's health
priorities, and data is from CDC supported health surveillance systems. The
policy and environmental indicators are from multiple data sources and measure
several aspects of a state's ability to support the consumption of F&V.
Each indicator can be measured in most states. Individual states, however, may
have information collected through state-wide surveys and/or have policies
enacted outside the monitoring period that can augment the data in this report
and thus be used to further inform decision makers.
Throughout states and communities, many groups play a role in supporting policy
and environmental change to ensure that individuals and families can easily
purchase and consume F&V. When state officials, health professionals,
employers, food store owners, farmers, school staff, and community members work
together, their efforts can increase the number of Americans who live healthier
lives, by increasing the availability of affordable, healthier food choices.
The report shows that no state is meeting national goals for the amount of
fruits and vegetables Americans should be eating. According to Healthy People
2010, a framework for the nation's health priorities, the goal is for at least
75% of Americans to be eating at least 2 fruits daily and for 50% to be eating
at least 3 vegetables daily. However, only 33% and 27% of adults are meeting
these goals, respectively, and even lower proportions of adolescents in grades
9-12 are meeting them (32% and 13%, respectively).
Fruits and vegetables contain essential vitamins, minerals, and fiber that may
help protect you from chronic diseases, including stroke, other cardiovascular
diseases, and certain cancers. However, it can be difficult for many Americans
to eat the recommended amounts of fruits and vegetables each day because they
might not be easily accessible, available, or affordable.
Download the entire PDF
of State Indicator Report on Fruits and Vegetables, 2009
CFPA Applauds New Institute of Medicine Report, Urges
USDA to Act Quickly Oct. 21, 2009
Yesterday, the Institute of Medicine's
(IOM) Food and Nutrition Board released the much anticipated report, School Meals: Building Blocks for Heathy Children, with
recommendations to USDA to improve meal patterns and nutrient standards for the
National School Lunch and School Breakfast Programs.
The report proposes a significant overhaul in the way in which
school breakfast and lunch meals are planned, prepared, and served. The IOM
committee proposes to bring the meal planning process, menus, and nutrients
into line with the 2005 Dietary Guidelines for Americans to ensure that
students receive optimal nutrition at schools and learn healthy habits for
life.
"This is an extraordinary report that
outlines a path towards nourishing meals that students will eat," said
Kenneth Hecht, executive director of Calfornia Food Policy Advocates (CFPA). "We call
on USDA to implement these recommendations soon, so that students in California
and across the country can benefit from improved menus and meals."
Matthew Sharp, senior advocate at CFPA, presented recommendations to the IOM committee at the National
Academy of Sciences in January, many of which were adopted in the final report.
Given that public attention to the quality
of school lunches is very high, media coverage of the nutrition standards has
been intense. Here are a few noteworthy stories from National
Public Radio and the Los
Angeles Times.
What You Can Do:
·
Urge
your Congressmember
to ask USDA to take quick action to bring the benefits of better nutrition to
students across the country.
·
Learn
more about the innovative
ways to improve nutrition in schools described at a recent Congressional
hearing.
·
Stay updated on breaking news by signing up to receive our alerts and visiting our website.
For more information, please contact Matthew Sharp at matt@cfpa.net.
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