Go For Health! E-Newsletter





United Way of
Santa Cruz County 
Live United - United Way

GIVE, ADVOCATE, VOLUNTEER.
October 16, 2009





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October Go for Health! Collaborative Meeting
Thank you for those of you who made it to the October 22nd Collaborative meeting. We had a vibrant meeting in which sub-committees convened to begin their 2010 work-plans and set meeting dates.Click here to view the minutes and attachments. Below is a list of the upcoming sub-committee meetings. We encourage you to help us kick off these new sub-committees by attending and sharing your knowledge and resources!

Sub-committee Meetings

Schools
: 11/10 3-4:30 Santa Cruz County Office of Education                                               Carole Mulford (cmulford@santacruz.k12.ca.us)


Built Environment/Physical Activity:  11/4 8:30-10, 37 Davis Avenue, Freedom                   Bob Kennedy (bob.kennedy@co.santa-cruz.ca.us) & Dena Loijos (dloijos@health.co.santa-cruz.ca.us)

Healthy Food: 11/20 10-11:30 Pajaro Valley Community Health Trust                                   Leslie Goodfriend (leslie.goodfriend@health.co.santa-cruz.ca.us)

Health Care:  11/10 12:30-2pm Aptos Fire                                                                    Cathy Cavanaugh (cathyc@sccwic.org) & Shelly Wingert (ShellyW@sccwic.org)

Public Policy: meeting date not yet set                                                                          Paul Bellerjeau(paul@thefoodbank.org) & Angela Rocchio (arocchio@unitedwaysc.org)



Funding Opportunity:

The Pajaro Valley Community Health Trust is pleased to announce its 2009-2010 Request for Proposals (RFP)
for organizations serving the health care needs of the Pajaro Valley.  For the first time, an electronic grant application and all documents related to the RFP are available in an easily downloadable format from the Trust's website (see link below).  This year the Community Health Trust is issuing one RFP for our responsive grantmaking category.  The RFP is a continuation of the Community Health Trust's commitment to the area of healthy lifestyles.  These grants are intended to complement the youth-focused grants made in the previous six years in this area, while also supporting other community efforts to encourage healthy eating and physical activity for individuals of all ages in our community.

For more information, please review the Grant Guidelines and Grant Application available on the Community Health Trust website at http://www.pvhealthtrust.org/grants_rfp.html.  Applications are due by December 11, 2009.  The Community Health Trust invites you to join us in our efforts to improve the health and quality of life for all people of the Pajaro Valley.
 
Sincerely,
 
Kathleen McCarthy, MPA
Program & Grants Manager
Pajaro Valley Community Health Trust
85 Nielson Street
Watsonville, CA 95076
(831) 761-5695







EVENTS:

Pajaro Valley Community Health Trust
Presents the 26th Annual

EVENING of WINE and ROSES

Friday
November 6, 2009
6:30-9:00pm

Santa Cruz County Fairgrounds

Prepaid Admission $50.00

Limited Tickets at the Door $60.00

For tickets and information, call the
Pajaro Valley Community Health
Trust
(831) 761-5639
85 Nielson Street, Watsonville 95076

Health Improvement Partnership
2009 Celebration

Health Care Reform on the "Back of a Napkin"
All proceeds benefit Healthy Kids of Santa Cruz County

When: Thursday, November 12, 2009 - 6:00- 8:00 p.m.
Where:Dream Inn Santa Cruz, 175 West Cliff Drive
What:Support Healthy Kids and join us for a lively and informativepresentation on health care reform plus a light buffet dinner.
How: Tickets: $25/person. Register and BUY your tickets online HERE

Presenter Dan Roam is the author of  "The Back of the Napkin," an Amazon best-seller.  His Health Care Napkins have just been named the "World's Best Presentation 2009" by Business Week.  Join us as Roam makes our health care problems  - and the current proposals to fix them - understandable at last!

"Used properly, a humble napkin can help you crystallize ideas, think outside the box, and communicate more powerfully than any traditional presentation". - Dan Roam

The Health Improvement Partnership of Santa Cruz County (HIP) is a non-profit coalition of public and private health care leaders dedicated to increasing access to health care and building a stronger health care system in Santa Cruz County. 
See www.hipscc.org

Its Healthy Kids program is committed to covering all local children, and has done just that for 13,000 kids since 2004.
See www.schealthykids.org



Advocate for  52-10!

5210 logo

Go for Health! has adopted the Maine Youth Overweight Collabrative's (MYOC) social marketing campaign, 52-10.
 
Find out what these numbers stand for here.
 
Volunteer - Do you have free time on your hands?
United Way and Volunteer Centers work with volunteers and local nonprofits to develop the best opportunities for youth, busy working adults and seniors.

Contact the Volunteer Center of Santa Cruz County today at 831.427.5070 or visit www.scvolunteercenter.org.

Forward this eNewsletter to any interested parties!

You can LIVE UNITED by helping us spread the word.

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Reports:

A Little Money Buys a Lot of Calories at City Corner Stores
Children in Philadelphia who attended public schools and shopped at corner stores before or after school purchased almost 360 calories of foods and beverages per visit, according to new research published in the journal Pediatrics.
The study, supported by the Robert Wood Johnson Foundation's national program Healthy Eating Research, is the first to document both what foods and beverages children purchased in local corner stories on their way to and from school, and the nutritional content of those items. Chips, candy and sugar-sweetened beverages were the most frequently purchase items.

Report on Availability of Less Nutritious Food in Secondary Schools
Foods and beverages offered or sold in schools outside of U.S. Department of Agriculture school meal programs are not subject to federal nutrition standards and generally are of lower nutritional quality than foods and beverages served in the meal programs. To estimate changes in the percentage of schools in which students could not purchase less nutritious foods and beverages, CDC analyzed 2002--2008 survey data from its School Health Profiles for public secondary schools. This report summarizes the results of those analyses.

State Indicator Report on Fruits and Vegetables, 2009 - Source: CDC
The State Indicator Report on Fruits and Vegetables, 2009 provides for the first time information on fruit and vegetable (F&V) consumption and policy and environmental support within each state. Fruits and vegetables, as part of a healthy diet, are important for optimal child growth, weight management, and chronic disease prevention.1,2 Supporting increased F&V access, availability, and reduced price are key strategies towards the Centers for Disease Control and Prevention's (CDC) goal of improved F&V consumption and thus improved nutrition among all Americans.

National and state-specific information is reported in the State Indicator Report for behavioral indicators and policy and environmental indicators. The behavioral indicators are derived from objectives for F&V consumption outlined in Healthy People 2010,2 a framework for the nation's health priorities, and data is from CDC supported health surveillance systems. The policy and environmental indicators are from multiple data sources and measure several aspects of a state's ability to support the consumption of F&V. Each indicator can be measured in most states. Individual states, however, may have information collected through state-wide surveys and/or have policies enacted outside the monitoring period that can augment the data in this report and thus be used to further inform decision makers.

Throughout states and communities, many groups play a role in supporting policy and environmental change to ensure that individuals and families can easily purchase and consume F&V. When state officials, health professionals, employers, food store owners, farmers, school staff, and community members work together, their efforts can increase the number of Americans who live healthier lives, by increasing the availability of affordable, healthier food choices.

The report shows that no state is meeting national goals for the amount of fruits and vegetables Americans should be eating. According to Healthy People 2010, a framework for the nation's health priorities, the goal is for at least 75% of Americans to be eating at least 2 fruits daily and for 50% to be eating at least 3 vegetables daily. However, only 33% and 27% of adults are meeting these goals, respectively, and even lower proportions of adolescents in grades 9-12 are meeting them (32% and 13%, respectively).

Fruits and vegetables contain essential vitamins, minerals, and fiber that may help protect you from chronic diseases, including stroke, other cardiovascular diseases, and certain cancers. However, it can be difficult for many Americans to eat the recommended amounts of fruits and vegetables each day because they might not be easily accessible, available, or affordable.

Download the entire PDF of State Indicator Report on Fruits and Vegetables, 2009

CFPA Applauds New Institute of Medicine Report, Urges USDA to Act Quickly
Oct. 21, 2009 
Yesterday, the Institute of Medicine's (IOM) Food and Nutrition Board released the much anticipated report, School Meals: Building Blocks for Heathy Children, with recommendations to USDA to improve meal patterns and nutrient standards for the National School Lunch and School Breakfast Programs.

The report proposes a significant overhaul in the way in which school breakfast and lunch meals are planned, prepared, and served. The IOM committee proposes to bring the meal planning process, menus, and nutrients into line with the 2005 Dietary Guidelines for Americans to ensure that students receive optimal nutrition at schools and learn healthy habits for life.  
 
"This is an extraordinary report that outlines a path towards nourishing meals that students will eat," said Kenneth Hecht, executive director of Calfornia Food Policy Advocates (CFPA).  "We call on USDA to implement these recommendations soon, so that students in California and across the country can benefit from improved menus and meals."

Matthew Sharp, senior advocate at CFPA, presented recommendations to the IOM committee at the National Academy of Sciences in January, many of which were adopted in the final report.
 
Given that public attention to the quality of school lunches is very high, media coverage of the nutrition standards has been intense. Here are a few noteworthy stories from National Public Radio and the Los Angeles Times.

What You Can Do: 
·         Urge your Congressmember to ask USDA to take quick action to bring the benefits of better nutrition to students across the country.  
·         Learn more about the innovative ways to improve nutrition in schools described at a recent Congressional hearing.
·         Stay updated on breaking news by signing up to receive our alerts and visiting our website.   
 
For more information, please contact Matthew Sharp at matt@cfpa.net.