What the People Say
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"Poor or fuzzy communications are major time-wasters. Take the time to be crystal-clear in your communications with others." Brian Tracy "Writing is the gold standard of communication. Learn to do it well and see more gold." Chris Widener "Communication goes beyond the words we choose." Tony Jeary
on my website
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Links you'll love!
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| Quick Links | All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy, Facebook, YouTube and Amazon):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258 |
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Greetings!
 Did you spot the (not so) deliberate mistake in my last newsletter? Angela Ellis, Richard Latteman, Paola Bagnall, Sally Hull and others did! A 'Bogging for beginners' course might be a bit messier than 'Blogging for beginners'. Oops. Jackie |
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4 ways to enhance your LinkedIn profile
1. Edit your 'professional headline'
Go to Profile > Edit Profile and click 'Edit' by your name. Instead of just typing your job title and company name in the 'Professional Headline' field, write a keyword-rich description of what you do. This text shows up when your name is searched on Bing (it used to show on Google too). The first line of your profile Summary shows in Yahoo search results, so fill that with benefit-led keywords too.
2. Give (and get) recommendations
What other people say about you is more convincing than anything you say yourself (as I keep banging on about!). So you need Reviews for your products, Testimonials for your services, and Recommendations for yourself. LinkedIn makes it easy to ask for recommendations. Go to Profile > Recommendations > Request recommendation (if you choose to do this, it's good netiquette to customise the default 'request' message). I prefer to give recommendations instead, and get them back thanks to the law of reciprocity! The 'Recommendation this person' link is in the right hand column of each contact's profile (naturally, people have to be in your LinkedIn network before you can recommend them).
3. Customise your URL and public profile
If you want to send the link to someone, you'll find the default URL (web address) for your profile is not very catchy. Go to Profile > Edit Profile > Edit public profile to customise your URL i.e. change the random string of numbers to your own name, if available. You can also tick and untick the boxes on this page, to select which elements of your profile you want the public to see i.e. people not in your network. You will see a preview showing changes as you make them.
4. Make your website link keyword-rich
Go to Profile > Edit Profile and click Edit by your website. Instead of choosing 'Company website' from the dropdown menu, choose 'Other'. You can then customise the link text that clicks through to your website (this is good from a search engine point of view, and useful for human readers too).
You may reproduce this article in its entirety as long as you include the following credit: ©JackieBarrie 2011 www.comms-plus.co.uk |
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Keep it simple
According to a report by the TaxPayers' Alliance, the handbook detailing Britain's tax laws now extends to 11,520 pages. That's almost ten times as long as War and Peace at 1,204 pages. Read more
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On a personal note
Next month is Comms Plus' 10th birthday. To celebrate, I'm launching book 2 - The Little Fish Guide to Networking.
As you know, networking is not my business, but it is how I win my business. I get 98% of work from word-of-mouth, repeat and referral clients. Networking works! But only if you do it right. In this book I share my learnings, experiences and stories together with practical exercises, hints and tips to help improve your own networking skills and results.
Book 2 will be 'live' on Amazon soon. Please let me know if you'd like to pre-order a copy, and watch this space for further announcements.
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