What the People Say
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"Jackie approached me for advice on her speaking career, but she really didn't need it. She is multi-talented, keenly perceptive and articulate. I admire wordsmiths - people who have a way with words, both written and spoken. Jackie has two other attributes (at least!) that combine well with her verbal skills: she has a distinct point of view and she is interested in the people she is addressing. I have no hesitation in recommending Jackie Barrie." Phillip Khan-Panni, Wordsmith
on my website
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Links you'll love!
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| Quick Links | All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy, Facebook & now YouTube):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
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Greetings!
 On 1 March, the Advertising Standards Authority becomes responsible for websites as well as ads. Read moreAs you know, I can write copy that's legal, decent, honest and truthful. I can also ensure it appeals to your customers and makes them pick up the phone. Contact me about writing for you. Jackie |
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Measuring social media ROI
What you measure depends on your objectives at the start e.g.
If you're using social media to boost your Google ranking, use Google search. Search Google for 'Google' then click 'Everything' and 'More' to search just blogs or 'realtime' tweets. (If you 'vanity search' your website, name or keywords, be sure to click your link/s and spend time browsing around your site so Google treats it as a 'real' search.)
If you're using social media to build more inbound links to your site (a good way to boost your Google ranking) you can monitor success with backlink tools such as BackLinkWatch.
To analyse your web traffic, use Google (or Yahoo) Analytics. You get numbers, graphs and charts at an unbelievable level of detail, and it doesn't even cost anything.
If you want to grow your network, simply count your likes/fans on Facebook, followers on Twitter, contacts on LinkedIn, and subscribers on your blog.
To monitor your level of engagement, impact and influence, use tools such as Twitalyzer or Twitter Grader, and count your RTs on Twitter and comments on your blog.
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The Eeyore solution to stress
A lesson in looking on the bright side of life, from the House at Pooh Corner.
'Hallo, Eeyore,' said Christopher Robin, as he opened the door and came out.
'How are you?'
'It's snowing still,' said Eeyore gloomily.
'So it is.'
'And freezing.'
'Is it?'
'Yes,' said Eeyore. 'However,' he said, brightening up a little, 'we haven't had an earthquake lately.'
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On a personal note
If you read these newsletters regularly, you will know that I often bang on about the importance of testimonials. What other people say about you is more convincing than anything you say yourself.
In preparation for Valentine's Day, TheBestOf are once again running their '14 days of love' competition, which acknowledges businesses that have the most testimonials on the TBO website.
During nearly 10 years of trading, I've kept every nice thing anyone has ever sent about me. It took about 1.5 days to collate them all and was amazed that they spread over 29 pages totalling 239 testimonials - I'm currently the 'Best Loved Business in Bromley'!
If you love what I do, you can help me boost that total still further. Go to www.thebestof.co.uk/recommendme - you could win an Apple iPad.
Top tip: Whenever anyone says anything nice about you, laugh, thank them, and ask 'Please may I quote you in my marketing?' You can then use their comments on your website and everywhere else.
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