What the People Say
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"Tried your template for writing letters which you gave us at the workshop and I got an almost immediate response from one of the schools I wrote to which was great!"
Paola Bagnall
"You see things clearly and you make good, logical, well thought out comments. You really ARE a GREAT coach. I don't know if that is a direction you want to look at - but you ARE really quite brilliant at it!"
Carolyn Edwards
100s of client comments
on my website
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Links you'll love!
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| Quick Links | All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy, Facebook & now YouTube):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
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Greetings!
 I was beyond thrilled that my first book made it to #9 in its category on Amazon, within just 48 hours of being launched. I didn't get a screenshot at the time, but did capture this image recently when it was ranked #11 and had 7 x 5* reviews:  "I bought this book without hesitation, I knew it would be full of great advice and easy to implement ideas, typical of Jackie. I've just started to read it and have already found clarity and the "kick" so badly needed to address several issues that have been bugging me about marketing my business. The ideas were in my head, but all jumbled up, now they are clear and I'm ready to take action with confidence. This is a must-read for any small business owner. Thanks, Jackie!" Suzanne ParkerThank you to all my readers for their support. Jackie |
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The power of slogans
I was at a networking event where Andy Szebeni was speaking about defining your USP. 'Life of Brian' was one of the visual (and aural) aids he used to communicate his main message - be different! The same message that is in my book, my own training courses, my blog and sometimes even in this newsletter.
There were three coaches in the room (I know, wait for ages and they all turn up at once, baboomtish!). So I had a go at writing instant slogans to differentiate each of them:
The strategist who declared that he gets results more quickly than the average coach:
"Coaching with go-faster stripes"
The executive coach who gets all his business via word of mouth:
"Executive coaching by introduction only"
And the one who coaches start-ups, speakers and returners who has a flower for a logo;
"Helping you to bloom and grow"
or
"Coaching with blooming good results"
There was also a specialist in organisational development, who defined 'lateral thinking' as her USP:
"A right brain approach to solving left brain issues"
If your business name doesn't 'do what it says on the tin', maybe you need a slogan too. Send me your name, logo and USP, and I'll see what I can come up with for you. No charge for December only (usual fee from £60+VAT). |
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Fun with foreign
Coup de grace: a lawnmower
Joie de vivre: whisky
Hors de combat: War horse
Sotto voice: In a drunken voice
Etc. A sign used to make you believe you know more than you do
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On a personal note
In last month's issue, I mentioned that newsletters seem to be decreasing in popularity.
Paola Bagnall of Inner Power wrote to say: "I always enjoy your newsletters. They are such fun to read and filled with interesting info."
Don't panic, I have no plans to stop issuing them just yet!
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