What the People Say
|  |
"No use beeg words son. Dey for losers."
Larry the Croc, in Pearls Before Swine
"Remember to stop speaking before the audience has stopped listening."
Dorothy Sarnoff
"I love deadlines. I like the whooshing sound they make as they fly by."
Douglas Adams
"Writing is easy. All you do is sit down at a typewriter and open a vein."
Walter Smith
"Your personal brand is what people say about you when you aren't there."
Lesley Everett
"My wife absolutely loves reading your newsletter. It's the only one I'm not allowed to delete!"
Tony Isbitt
"Yours is one of the few newsletters / blogs that I read."
Rod Murdison
100s of client comments
on my website
|
Links you'll love!
|  | |
|
| Quick Links | All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy, Facebook & now YouTube):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
|
|
|
Greetings!
 Marketing evolves all the time, and you have to keep trying different things to reach your potential clients. For example, I believe websites are on their way down, while blogs are on their way up. I also think newsletters are on their way down, judging by the open rate on this one - even if it is an award-winning read! What do you think? JackieP.S. Scroll down to find out what new marketing channels I'm testing on your behalf |
|
4 tips about using LinkedIn
1. Have a good professional profile (like a CV), that is rich in keywords for search engines (e.g. in the 'Professional Headline' section found under 'Edit profile'). It should also include recommendations from people who know you. You can send a 'Request for recommendations' (if you do, I recommend you personalise it). However, I find the best way to get recommendations is to give them, because of the 'law of reciprocity (and because I feel more comfortable about doing it that way).
2. Ask your network for introductions to the people you would like to reach (again, only do this if you are clear who you want to reach and why). This is one of the most powerful tools of LinkedIn, but be sure you have a good reason for wanting the introduction and don't worry if your go-between chooses not to pass it on because they are protecting their own valued contacts.
3. People may already be talking about your particular topic, and you can quickly be seen as an expert when you add value to the discussion. It's like being at a conference, exhibition or trade fair that specialises in your area of interest online, 24/7. Search the Groups to find the conversations. Just as if you walk into a new pub, there may be people chatting about fishing in one corner, football in another, and work somewhere else, you wouldn't walk in wearing a sandwich board and shouting 'buy my stuff!' Instead, watch and listen before you join in. Don't be sales-y or you will soon be 'jumped on' by other members of the group.
4. Ask and answer questions in the Answers section (you'll find it under the More link). The best answers get rated highly, so it's a great way of demonstrating your expertise and getting noticed.
|
|
Schoolchildren Howlers
From 'Could Do Better' by Norman McGreevy
- It was about dusky when I aroused from my slumble
- Some people can tell the time by looking at the sun but I have never been able to make out the numbers
- Romeo and Juliet tell each other how much they are in love in the baloney scene
- Trigonometry is when a lady marries three men at the same time
- Iron was discovered because someone smelt it
- Parsimony is money left by your father
- A barrister is a thing put up in the street to keep the crowds back
- The future of 'I give' is 'you take'
- A millennium is something like a centennial only it has more legs
- If David has one fault it was a slight tendency to adultery
- Who was sorry when the Prodigal Son returned? The fatted calf
- In Midevil times most of the people were alliterate
- Henry the Eighth had an abbess on his knee, which made walking difficult
- What was the Age of Pericles? I'm not sure, but I reckon he was about 40
- A skeleton is a man with his inside out and his outside off
- Algebraical symbols are those used when you don't know what you are talking about
- Name the four season: Salt, pepper, mustard and vinegar
- I'm not sure how clouds get formed, but the clouds know how to do it and that's the important thing
- Mandolins are high officials in China
|
|
On a personal note
I like to practice what I preach, so I have recently added three new strings to my own marketing bow:
1. My book is now available to buy on Amazon (at last!), and is gradually collecting customer reviews (that's important because what someone else says about it is more convincing than anything I could say myself)
2. I've uploaded a series of Talking tips on YouTube because it's the world's second-largest search engine (after Google) and because video is becoming ever-more popular for Internet communication.
3. I am posting a series of weekly business advice as a guest blogger on Birds on the Blog.
I'll let you know how I get on so I can provide first-hand evidence when I recommend these approaches to you.
|
|
|
|
|
