What the People Say
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This month, all quotes are by Karel Capek (novelist, dramatist and inventor of the word 'robot')
"Imagine the silence if people said only what they know."
"The moment a thing is expressed lucidly, it's immediately evident if it's true or false."
"A writer should be like a baker baking bread for everyone."
"One day, I'd like to write a book that would be so good and strong as to grip a person suffering from an inflamed tooth."
100s of client comments
on my website |
Links you'll love!
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Quick Links
| All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy & Facebook):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
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Greetings!
 Despite my new book being about marketing, I have been strangely shy about doing any marketing for it! I find it a lot easier to promote things for other people than I do for myself. So I am delighted that Birds on the Blog* have interviewed me with a full review to follow later today. I'm also featured in BCC news. That's BCC for Bromley Creative Community, not The BBC. Not yet, anyway! Jackie* Named by Forbes as one of the top 100 websites for women 2010 |
10 top PR tips
1. Have a strong story to tell
2. Research the publication or media outlet to match their style
3. Make it relevant to their readers or don't send it at all
4. Keep it simple, just three or four paragraphs of three or four sentences each, with a logical flow and no jargon
5. Present the information in decreasing order of importance
6. Attach a low-resolution picture that tells a story (captioned)
7. Don't contact journalists just before deadline day when they're busiest. Instead, try contacting them immediately afterwards (when they've got lots of space to fill)
8. Build relationships with journalists so they recognise you as an industry expert
9. Note there is no guarantee your press release will be used
10. Send your release in the body of an email, not as an attachment
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Bright sparks (continued)
LINCS FM PHONE-IN Presenter: Which is the largest Spanish-speaking country in the world? Contestant: Barcelona. Presenter: I was really after the name of a country. Contestant: I'm sorry, I don't know the names of any countries in Spain.
NATIONAL LOTTERY (BBC1) Question: What is the world's largest continent? Contestant: The Pacific.
ROCK FM (PRESTON) Presenter: Name a film starring Bob Hoskins that is also the name of a famous painting by Leonardo da Vinci. Contestant: Who Framed Roger Rabbit?
THE BIGGEST GAME IN TOWN (ITV) Steve Le Fevre: What was signed, to bring World War I to an end in 1918? Contestant: Magna Carta?
JAMES O'BRIEN SHOW (LBC) James O'Brien: How many kings of England have been called Henry? Contestant: Er, well, I know there was a Henry the Eighth ... ER. ER ... Three?
CHRIS SEARLE SHOW (BBC RADIO BRISTOL) Chris Searle: In which European country is Mount Etna? Caller: Japan. Chris Searle: I did say which European country, so in case you didn't hear that, I can let you try again. Caller: Er ........ Mexico?
Final 6 next month.
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On a personal note
In the last issue of this newsletter, I gave some book links. Paola Bagnall of Inner Power has checked them all out for her own book, and kindly updated me with the following information (summarised):
Jo Parfitt helps with writing, editing, proofreading, design and publishing.
Suze St Maur and Lesley Morrisey deal with book editing and ghost writing. They don't do any publishing themselves.
Sue Richardson now provides publishing services under her own brand.
The contact at www.thehothive.com is now Karen Swinden.
Another contact Paola recommends is Mark Webb at www.intoprint.net.
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