What the People Say
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"Inspiration is the act of drawing the chair up to the writing table."
Turkish author, Orhan Pamuk
"I am beginning to learn that it is the sweet, simple things of life which are the real ones after all." Laura Ingalls Wilder
"The ability to simplify means to eliminate the unnecessary so that the necessary may speak."
Hans Hoffman
100s of client comments
on my website |
Links you'll love!
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Quick Links
| All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy & Facebook):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
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Greetings!
I don't know if you've had a look at my blog lately? If not, you'll find the latest posts here. As you'll see, I've been in the mood for a good rant lately! It reminds me that when you provide bad service, disatisfied customers tell more people than when you provide good service. But if you provide bad service and put it right, they tell more people still (please note that doesn't mean you should provide bad service deliberately)! Jackie |
Wordy webby wisdom!
When working out what keywords to include in your web copy, use the words that your customers will search. Plain English rules! For example, the Government soon realised people don't search 'road excise duty', they search 'tax disc' 'car tax' or 'road tax'.
Put yourself in your customers' shoes. People might search 'Buy pink skirt', so don't write 'We sell pink skirts' from your own point of view. Change it around to: 'We're the best place to shop if you want to buy a pink skirt'.
Even better, add handy hints e.g. 'See our FAQs page for advice and ideas about buying pink skirts', or 'How to look after your pink skirt'.
Testimonials are another good opportunity to include keywords seamlessly e.g. 'I wanted to buy a pink skirt and found the perfect one at PinkSkirtsRUs!' You can add a heading 'Buying the perfect pink skirt' before the testimonial, and a postcode or town afterwards, to make it geographically specific.
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Bright sparks
BRAINS OF BRITAIN UNIVERSITY CHALLENGE (BBC2) Jeremy Paxman: What is another name for 'cherrypickers' and 'cheesemongers'? Contestant: Homosexuals. Jeremy Paxman: No. They're regiments in the British Army who will be very upset with you.
BEG, BORROW OR STEAL (BBC2) Jamie Theakston: Where do you think Cambridge University is? Contestant: Geography isn't my strong point. Jamie Theakston: There's a clue in the title. Contestant: Leicester.
BBC NORFOLK Stewart White: Who had a worldwide hit with What A Wonderful World? Contestant: I don't know. Stewart White: I'll give you some clues: what do you call the part between your hand and your elbow? Contestant: Arm. Stewart White: Correct. And if you're not weak, you're...? Contestant: Strong. Stewart White: Correct - and what was Lord Mountbatten's first name? Contestant: Louis. Stewart White: Well, there we are then. So who had a worldwide hit with the song What A Wonderful World? Contestant: Frank Sinatra?
LATE SHOW (BBC MIDLANDS) Alex Trelinski: What is the capital of Italy? Contestant: France. Trelinski: France is another country. Try again. Contestant: Oh, um, Benidorm. Trelinski: Wrong, sorry, let's try another question. In which country is the Parthenon? Contestant: Sorry, I don't know. Trelinski: Just guess a country then. Contestant: Paris.
THE WEAKEST LINK (BBC2) Anne Robinson: Oscar Wilde, Adolf Hitler and Jeffrey Archer have all written books about their experiences in what - Prison or the Conservative Party? Contestant: The Conservative Party.
More to follow next month.
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On a personal note
A few years ago, my brother was on the Weakest Link. It was Boxing Day, and the show included a range of World Champions. He's been World Champion at Tiddlywinks, no less (whoosh, there goes my street cred!), but was beaten at general knowledge by the World Champion Bog Snorkeller.
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