What the People Say
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"Your brand is what people say about you when you are not in the room."
Jeff Bezos, Mazon
"The right word may be effective, but no word was ever as effective as a
rightly timed pause."
Mark Twain
"Brilliant newsletter - as always!"
Christine Ware, high10
100s of client comments
on my website |
Links you'll love!
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Quick Links
| All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy & Facebook):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
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Greetings!
Happy birthday to me! Comms Plus was nine years old in April. I
have celebrated with:
A new website (the most common reaction is "I like all the fish") A new book (the first ebook sold to a customer in China, the first
printed copy was sold before it's even printed) A new Facebook fanpage (I'm still transferring all the wordy
humour off my old website so that other people can comment and contribute too) Year after year, marketing yourself and your business just never
stops... Jackie |
Bottoms up!
21st century marketing is no longer 'top down', where you can spread your wares on a table and hope that customers will buy what you want to sell. Instead, it's 'bottom up', where customers demand what they want and you have to adapt to meet their needs.
Control has moved off your own website where you can say more-or-less what you want, to other websites where anyone can comment and contribute. I would argue that blogs and social media are becoming even more important than static websites, these days.
Two-way communication on your blog is a good thing! A business coach I know wasn't sure whether to 'moderate' the comment when someone disagreed with his point of view. Publishing it allowed him to enter into a public dialogue and justify his position.
Customer service in public is another good thing e.g. monitoring the buzz on Twitter so you can see what people are talking about and react accordingly. One contact tweeted about his new razor, and @KingofShaves responded to ask what was wrong and offer a trial of their new product.
Asking questions on LinkedIn gives you access to free and instant market research while answering them means you can raise your profile as an expert.
You can post articles online for viral use, where other sites can pick them up (with a credit to you). In fact, I will probably recycle this article more widely in due course.
When you release control, there is one slight risk.
I found on Google Alerts today that my 'Minute to win it' article has been picked up by an automated 'blogging' site and stuffed full of ridiculous keywords, mostly beginning with A. I hesitate to share the link, but I did find it quite amusing! Here's the original article if you want to compare and contrast / read something more sensible.
Top tip: Be so active online that all the content you do control quickly knocks any rubbish down the search engine rankings where no-one will ever find it. That's my approach anyway. Mwuhahaha!
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Sod's Laws
Continued from last month...
LAW OF MECHANICAL REPAIR - After your hands become coated with grease, your nose will begin to itch and you'll have to pee.
LAW OF BIOMECHANICS - The severity of the itch is inversely
proportional to the reach.
LAW OF PROBABILITY - The probability of being watched is directly proportional to the stupidity of your act.
LAW OF THE ALIBI - If you tell the boss you were late for work because you had a flat tyre, the very next morning you will have a flat tyre.
VARIATION LAW - If you change lanes, the one you were in before will always move faster than the one you are in now.
LAW OF THE BATH - When the body is fully immersed in water, the telephone rings.
LAW OF CLOSE ENCOUNTERS - The probability of meeting someone you know increases dramatically when you are with someone you don't want to be seen with.
LAW OF THE RESULT - When you try to prove to someone that a machine won't work, it will.
LAW OF THE THEATRE AND FOOTBALL STADIUM - At any event, the people whose seats are furthest from the aisle always arrive last. They are the ones who will leave their seats several times to go for food, beer, or the toilet and who leave early before the end of the performance or the game is over. The folks in the aisle seats come early, never move once, have long gangly legs or big bellies and stay to the bitter end of the performance.
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