What the People Say
|  |
"I really like this copy and the tone of voice on this. You've done a really great job."
Distance learning organisation
"I like the idea of keeping it simple but effective, and I was impressed by the knowledge you showed of marketing etc. I am keen to work with you and feel you could really help my business evolve."
Trevor Pierce, In-Mind
"This is very affordable and makes [professional copywriting] feel like much less of a luxury than I thought it would be."
Tania Carson, Pomegranate Interiors
100s of client comments
on my website |
Links you'll love!
|  | |
|
|
Quick Links
| All my online profiles in one place (website, blog, EzineArticles,
LinkedIn, Twitter, Ecademy & Facebook):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
|
|
|
Greetings!
Everything happens for a reason. When I was fresh from journalism
college, and hunting for my first job, I applied to a publishing company
in Redhill. I came second. I was quite relieved, as they wanted me to
write for a sewage magazine. (And don't you dare suggest my writing is
sh*t anyway!)
Jackie
P.S. And the reason I told that (true) story was to make you smile!
|
How to make a real dog's dinner of your branding
1.
DO NOT brief a design agency then do it yourself. The best creative
work is inspired by a brief that's not too tight, not too loose, and
certainly not too prescriptive.
2. DO NOT ask for free concepts.
Skilled people deserve proper payment for the work they do.
3. DO
NOT use Copperplate or Comic Sans. These fonts will make professional
designers point and laugh at you behind your back. |
Sod's Laws
THE COFFEE LAW - As soon as you sit down to a cup of hot coffee,
your boss will ask you to do something which will last until the coffee
is cold.
MURPHY'S LAW OF LOCKERS - If there are only 2 people in a
locker room, they will have adjacent lockers.
LAW OF GRAVITY - Any tool, nut, bolt, screw, when dropped, will
roll to the least accessible corner.
LAW OF PHYSICAL
SURFACES - The chances of an open-faced sandwich landing face down on a
floor, are directly correlated to the newness and cost of the carpet or
rug.
LAW OF LOGICAL ARGUMENT - Anything is possible if you don't know
what you are talking about.
LAW OF PHYSICAL APPEARANCE - If the
clothes fit, they're ugly.
LAW OF PUBLIC SPEAKING - A closed mouth
gathers no feet.
LAW OF COMMERCIAL MARKETING STRATEGY - As soon as
you find a product that you really like, they will stop making it.
DOCTORS'
LAW - If you don't feel well, make an appointment to go to the doctor,
by the time you get there you'll feel better. But don't make an
appointment, and you'll stay sick.
LAW OF LOGICAL ARGUMENT - Anything
is possible if you don't know what you are talking about.
More 'laws' next time.
|
On a Personal Note
I'm flattered that, once again, a number of organisations have booked me as guest speaker / associate trainer.
If you want to know more about LinkedIn, come to the Bromley Business Club on 13 May. To learn about blogging, come to the Croydon Females in Business event on 20 May at Jury's Inn. And for advice on networking and social media skills, I'm running two half-day seminars in Kent on 25 May.
Please contact me for more details of these and other opportunities to discover everything I know, face to face.
|
|
|
|
|
