Greetings!
I'm proud to be named a '2009 Constant Contact All Star' which means I've met standards of excellence for email marketing throughout 2009, including: - Average bounce rate less than or equal to 15%
- Average open rate of 20% or higher
- Average clickthrough rate of 2% or higher
- No compliance-related complaints or enquiries
Congratulations to me! And thanks to all of you for opening my newsletters and finding the links useful enough to click! Jackie |
Getting found on Google
People search the Internet for two main things: entertainment and information. And if you're selling online, you want to be found. But how?
One useful resource is Wordtracker. Simply type in a keyword or phrase relating to your business and click the Search button. You will see related questions and find out how frequently they are being asked online. You can then ensure your web copy answers those questions so all those searchers find you! As an experienced web copywriter, of course I can help with that (nudge, nudge, wink, wink).
By the way, if you think you can't afford to invest in your web presence, think again. With lease purchase finance, you can spread the cost over a couple of years and write it down against corporation tax. Contact me for more details.
And finally, thanks to Paul Collins for this feedback on a previous article:
"Just read your article regarding keywords on websites. While keywords
do have a minimal effect, Google admitted that they do not use the
Keyword Meta Tag some time ago and there is a whole range of other
reasons why search engine optimisation works on site. The main ones are
that the Page Title (meta tag) and the (story title) contain the same
words. Search engines only read the first 225 characters of a
description tag for a page, which means the sentence chosen to best
describe the content of a page is used within the description meta-tag.
There are also other items to take into account like how popular the
page is, links in from other websites and how quickly the page loads."
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On a Personal Note
If you're new to social media marketing and want to learn more, the next open training courses I'm facilitating are in Brighton on 14/4 (practical) and Brands Hatch on 15/4 (theory). I'm also speaking about blogging, in Croydon on 20/5. Please contact me for more details.
Here's what previous participants have said:
"Today was great. Very useful and just what we wanted. It might be good to have another session when we've got to grips with what we want to achieve, so we could see how to put it into practice. Hopefully you'd be happy to do some more [training] on that basis."
Wine Couture
"Thank you very much for the programme you ran at the beginning of February. I thoroughly enjoyed the day and learnt a lot. I am slowly putting some of your tips and techniques into practice. I am very impressed with your website - a complete breath of fresh air!"
Jo Battershill, Stonehaven Training & Graphics
Despite Jo's kind words, my website is currently being revamped. Doing my own marketing seems to take much longer than doing it for anyone else (sigh!). But please watch this space for news of the imminent relaunch.
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