Greetings!
Congratulations to Elaine at The Priory School, who correctly interpreted last month's competition as: 'Yellow lines being put in the road and restricting parking/waiting.'
Jackie
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Your questions answered
Here are some questions I've been asked recently. Please let me know if you agree/disagree with my answers:
Q. What is people's perception when they see a company offering a discount?
A. Most people think a company is not doing well if it starts discounting. If you can afford that price now, they want to know why they can't get a discount all the time (e.g. people wait for the January sales and never pay full price). Existing customers resent it if only new customers get the discount. Competitors get in a price war where they undercut each other until one goes out of business (e.g. BA and Virgin Airlines).
The only time I do it is if I get something in return that I want e.g. prompt payment. The difficulty is chasing people for the price difference later if they don't keep up their side of the deal.
Customers are always happy to pay less, and don't like paying more. But for the business, generally, no kind of discounting is good. If a client asks 'can you knock down the price a bit', just ask yourself 'would I give this person £x for no reason?'
Q. Once you have set up a Facebook Profile can you then set up a page for your business?
A. You can't have two separate accounts, but you can create a separate Fan Page for the business. You might also find it useful to separate your FB friends into Lists, or use FB for friends and LinkedIn for business.
Q. How do I edit a PDF?
A. You can't, unless you have the full version of Adobe Acrobat or other PDF-editing software.
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Special offers
Postcards - great for promoting your business with impact! Only £60 + VAT (+ £95 to print 1,000 + delivery)
Book with Kent Trainers before 31 December 2009 for any course before 1 April 2010 and use the 'mate's rates' offer. One person pays full price (£305 + VAT) and the second can come along to the the same course on the same day for just £45 + VAT.
If your business is not VAT-registered, anything you buy before the end of this year is charged at 15% instead of 17.5%. So get shopping now!
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On a Personal Note
I do most Comms Plus copywriting and design in-house, but these days, I'm also in demand to provide training, consultancy and corporate work. I've therefore built a network of freelancers to help me deliver the service. Knowing so many great people is another benefit of having networked so hard for so long!
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