What the People Say
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Links you'll love!
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Quick Links
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Unhub. What a handy find!
All my online profiles are now in one place (website, blog, LinkedIn, Twitter, Ecademy & Facebook):
http://unhub.com
/JackieBarrie
Email me
Phone me
0845 899 0258
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Greetings!
People sometimes tell me they don't know what to put in their company newsletter. I keep a Word document where I copy and paste all the ideas I collect between each issue. When I look at it to compile the next edition, I find I always have more than enough to say! If you like this newsletter, please pass it on to people you know who may appreciate it (there is a 'forward' link in the footer). If you don't like it, please tell me. That way, I can ensure it continues to provide value.
JackieP.S. Please let me know if you'd prefer this newsletter in plain text.
P.P.S. Congratulations to Rod Murdison, Peter Ellis and others who spotted the typo in last month's issue. I'm thinking of including a deliberate mistake every time, just to see if anyone notices! |
Your single most persuasive selling tool
If you don't use testimonials and case studies in your marketing communications, you're missing a trick.
We get so many sales messages bombarding us these days, that we see through most 'marketing speak'. As consumers, we know you are after the money in our pockets, and we don't want to give it to you (unless you really can convince us you provide what we want).
But, if someone exactly like us says: "Hey, I used so-and-so and they were really good!", we are much more likely to buy.
As a supplier, it's all very well sharing testimonials that say: "Thank you, you were great." It gives you a warm fuzzy feeling when clients tell you that. But it doesn't help your marketing as it doesn't tell the whole story to potential customers.
What you really need is a testimonial in the format of problem : solution : results. As Lesley Morrissey commented last time I wrote about testimonials in this newsletter, people buy results.
In the client's own words, start with the situation before you got involved, explain what you did to help them, and finally what results you achieved. For example: "I needed an electrician to fix the faulty lighting in my kitchen. Acme Electrics did a wonderful job at an affordable price. Now I can see what I'm cooking!"
Interviewing the clients of my clients to write testimonials for them is one of the services I provide. Please contact me for more information.
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Q & A
Q. How much time do you spend on social media marketing?
A. It's worth allocating about the same amount of time as you would to attend a face-to-face networking event. Setting up my profile on each of the sites I belong to (Ecademy, LinkedIn, FaceBook and Twitter) took up to half-a-day each. Checking what going on with each of them each day takes about 15 minutes. It's just part of my routine, like checking my online bank statements!
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Very punny
- A bicycle can't stand on its own because it is two-tired.
- What's the definition of a will? (It's a dead giveaway).
- Time flies like an arrow. Fruit flies like a banana.
- A backwards poet writes inverse.
- Acupuncture is a jab well done.
- She had a boyfriend with a wooden leg, but broke it off.
- A chicken crossing the road is poultry in motion.
- If you don't pay your exorcist you get repossessed.
- With her marriage she got a new name and a dress.
- Santa's helpers are subordinate clauses.
- When a clock is hungry, it goes back four seconds.
- The man who fell into an upholstery machine is fully recovered.
- You feel stuck with your debt if you can't budge it.
- Local Area Network in Australia: the LAN down under.
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On a Personal Note
As you may know, scuba diving is one of my favourite hobbies. I have been lucky enough to dive in exotic locations all over the world, have seen some amazing sights - sealions in Mexico, mantas in the Maldives, dolphins in the Red Sea - and logged my 100th dive in the BVI in May. I'm a PADI Master Scuba Diver (the highest non-professional level) and one of my qualifications is in first aid.
On that subject, I have a client who trains paramedics in the UK and Nigeria. I've edited and designed booklets and manuals for him on a range of subjects, including fractures, oxygen therapy and automatic external defibrillation.
There is a point to all this!
So I was interested to learn that the British Heart Foundation aim to raise £100,000 to fit defibrillators in London tube stations. Support their campaign.
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