What the People Say
|
 |
"Yours is one of the few newsletters I actually always read!"
Maud Alleyne, The Best Of Croydon"Just visited your website, fantastic, lots of useful information. Will definitely use you in the future, great advice and tips." Victoria Bown-Copley,
Chesapeake"It is essential, if you hope to maintain a clear and comprehensible writing style, that you always strive to keep your language as plain and unadorned as it is possible to keep it, however hard you may find that to do." Example of a verbose sentence which could have been uttered in less than five words, taken from an education website
More reviews at:
Which Web Design Company
The Best Of Bromley
Review me at:
WeCanDo.Biz
Free Index |
Links you'll Love
|
 |
|
|
|
Quick Links
|
Free resources and fun stuff on my website
What business-owners can learn from UK advertising at my Bad Ads blog
Be my friend
on Facebook
Follow me on Twitter
Link with me on LinkedIn
Connect with me on Ecademy
Email me
Talk to me!
0845 899 0258
|
|
|
Greetings!
Thank you to all those who contributed abbreviated versions of the gobbledegook in last month's issue. Sorry, no prizes! Here's today's (rhetorical) question: We're past midsummer already. How did that happen?
JackieP.S. Please let me know if you'd prefer this newsletter in plain text. |
  
Social media marketing success stories
In the May issue, I told you about the results I've been achieving through online marketing. Another example happened recently. I was preparing an event for the Bromley Creative Community, and posted a 'tweet' about it on Twitter. The tweet showed up on my Facebook profile where it was noticed by a friend from my days at Freemans. I hadn't seen her for 8 years, but she booked to attend the event with two of her new colleagues.
Social media is an inspired route to market!
"What social media allows you to do
is let everyone have a go at creating something. Not all will be
successful, but the successful ones will create something free,
generate an audience and then go off and retail it. They're proving
there's a new way to do business today that's very different from the
traditional method."
Matthew Kershaw, head of digital at advertising agency, BBH.
Read the useful Business on Twitter blog.
Laury Burr's review of my recent social media presentation to Bromley Business Club.
And, just for fun, visit the Sleeveface blog, a social media phenomenon that has inspired prime-time advertising.
|
Q & A
Q. I have been asked to give a presentation to 2 lots of 60 students and thought I'd do a Powerpoint Presentation as you did at The 1230 Womens Company as it was such fun and filled with images and not too much writing. Have you any tips for a novice like me at these things and also where do you find your images?
A. Thank you, I'm glad you liked it! YouTube Identity 2.0 Keynote is the inspiration for my presentation style. And istockphoto.com is where I buy my copyright-free images. Another (cheaper) source is clipart.com. I plan to upload an online version of the presentation soon.
|
A dreadful language
I take it you already know
Of tough and bough and cough and dough?
Others may stumble, but not you
On hiccough, thorough, slough, and through?
Well done! And now you wish, perhaps
To learn of less familiar traps?
Beware of heard, a dreadful word
That looks like beard and sounds like bird.
And dead; it's said like bed, not bead;
For goodness sake, don't call it deed!
Watch out for meat and great and threat,
(they rhyme with suite and straight and debt)
A moth is not a moth in mother.
Nor both in bother, broth in brother.
And here is not a match for there.
And dear and fear for bear and pear.
And then there's dose and rose and lose -
Just look them up - and goose and choose.
And cork and work and card and ward,
And font and front and word and sword.
And do and go, then thwart and cart.
Come, come, I've hardly made a start.
A dreadful language? Why, man alive,
I'd learned to talk it when I was five,
And yet to write it, the more I tried,
I hadn't learned it at fifty-five!
With thanks to Ruth Allen. |
On a Personal Note
As well as working for small local businesses, I also have some corporate clients. In July, I am delivering a networking workshop to a major broadcasting corporation, a creative writing workshop to a nuclear power plant, and redesigning some forms for a world-leading lingerie company.
All these opportunities came about through word-of-mouth marketing, that is, people I know I recommended me.
Top tip: If you want to work in the corporate world, it helps if you have a corporate background. Similarly, if you want public sector work, it's best to have public sector experience.
|
|
|
|
|
