What the People Say
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"You're one of the very few people in this industry that I think really know what they're talking about... I love your without waffle newsletter, and I hope you're making some money girl, cause you deserve to! Clever... witty... informative... Love your stuff... always have."
Colin Swan, The Cracking Good Design Co.
"Without promotion something terrible happens... Nothing!"
P.T. Barnum
More reviews at:
Which Web Design Company
The Best Of Bromley
Review me at:
WeCanDo.Biz
Free Index |
Really useful links
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Quick Links
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Free resources and fun stuff on my website
What we can learn from UK advertising at my Bad Ads blog
Be my friend
on Facebook
Follow me on Twitter
Contact me by email
Send me chocolate (address below!)
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Greetings!
Halloo, halloo! A cheery welcome, especially to all new subscribers, to an upbeat, positive, recession-free zone! JackieP.S. Please let me know if you'd prefer this newsletter in plain text and I'll change your preferences in my mailing list for next month and beyond. |
Online networking through social media websites
You have probably heard about Twitter, Facebook, LinkedIn and Ecademy. But can business-owners really use them to make money? Yes. Especially when your online activity links to a blog, a newsletter and a website that add value.
People buy people
Just like face-to-face networking, online networking is about building relationships. It's about changing strangers into friends, fans and followers. It's not about the hard sell, pushing your wares out there. It's about the soft sell, making yourself so attractive that buyers come to you.
Social media websites are proving an increasingly important route to
market for me. For example, I met one of my key introducers on Ecademy. An ex-client came back to me when we re-connected on LinkedIn. And a new client responded to my blog critiquing their advert by booking me to do some copywriting. On FaceBook, I can enter into a dialogue with new people. They become
aware of what I do for a living. And, when the opportunity arises,
those that like me will recommend me. Because of Twitter, my website gets more hits, my blog gets more readers, and my newsletter gets more subscribers. And I get more business!
It's not who you know, it's who knows you
With advertising, it's said that your brand name needs to be seen at least 18 times before it's in the front of people's minds. By undertaking some online marketing activity, you can get your brand personality out there as often as you please. And the best news is that it costs you nothing except time.
If you'd like to know more, attend my presentation at 1230 Croydon on 5 May or Bromley Business Club on 14 May.
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Quick Competition
Thanks to everyone who responded to last month's challenge. In response to popular request, here's another one. This is a genuine message that was sent to me recently. How many mistakes can you spot?
Hi, I run/own a business called NAME you can find us at LINK. We are trying to build a portfolio and we have came accross your website. We would like to offer you a compete new design for your business. If you are interested them please get in touch via email. We are cheap for our services and fink we can do you good for your business
Email your suggestions to jackie@comms-plus.co.uk by the last Monday of May. No prizes, it's just for fun!
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Enjoy some Unwinese
Do you remember Stanley Unwin? He was fluent in a distorted English of his own invention. Here are a few of his best-known expressions:
Deep joy: Pleasing.
Goodlilode: Good or excellent.
Nockers (as in "I did nockers"): Not.
Terribold: Terrible.
Remarkibold: Remarkable.
Horribold: Horrible.
Falollop: Fall.
Once a polly tito: Once upon a time.
Thriftymost on your banky balancer: Very good value.
Goodlibilode: Goodbye.
Remember to contact me if you want any goodlilode copywriting in proper plain English. I promise it will be thriftymost on your banky balancer!
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On a Personal Note
Last weekend, I went to an antiques fair and saw an autograph book. I used to have one of those when I was at school! One
ex-boyfriend wrote in it:
"The
Spring has sprung, the grass is riz, I wonder where the birdies is, the
bird is on the wing, but that's absurd, I thought the wing was on the
bird."
I hope you enjoy a happy and prosperous springtime.
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