Pay to Play
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Imagine if you will that you had a product / service that was so good, unique that people would pay to use it and bring you prospective clients to sell too as well.
Well, a good friend of mine just told me about such a place.
Backyard Adventures:
This is Showroom with 6 play structures 2 trampolines, 2 basketball nets and other play stuff for kids set up inside with a little room off the side for events like ... birthday parties.
Now, mom and dad pay to rent out the showroom for 2 hours for a party.
20+ kids show up and climb all over the structures, jump on the trampolines. All the while, mom and dad are watching their youngster have a great time and start thinking, "mmmm I wonder if we have room for that in the backyard". Of course that gets re-enforced when young Johnny comes over and says "This is sooooo cool... can we get one?"
Well, of course there is a salesperson sitting right there supervising the event and he would be happy to set up an appointment for you to come back and talk a little more, take some measurements etc.
This Showroom is also open on a daily basis for pay for play. Parents bring their kids and for less than $10.00 their kid can climb all over the structures.
The Showroom is now a profit center instead of a cost of doing business. Much like many ballparks - Wrigley, Fenway, and the home of the World Champion SF Giants among others, now charge for tours. The "downtime" between games; road trips and the offseason now generate revenue instead of not.
What new ideas and new ways are out there to generate revenue?
Are you having a revenue brainstorming event every other month or so to tap into ideas from your management team, front line staff, trusted advisors, unofficial board of directors? Do you have to say yes to everything - not at all - at a regular revenue brainstorming session of a famous baseball team an idea was put on the table - "How much money would people pay to have the ashes of their loved ones interned in a famous Green Monster of a wall?". This idea was not put into action, but that kind of creativity is what helped turn a standing room only area where about $500 a game was being made to a private "club" area for 10 people for 5K a game, 10K if it was for a Yankees game.
Is there a pay to play idea out there for answering services?
Who knows - but it should be fun coming up with more ideas to increase revenue and profits.
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