Summer Dolldrums

It's Summertime Summertime sum sum Summertime !!!

And it's very easy to buy into the "no decisions are going to get made between now and Labor Day." And "Everyone's on vacation so what's the point ...".

Well the more people who think like that, the better it is for those of us who continue to market during the hottest days of the year.

Some suggestions to stand out and be noticed:

     0    Start an annual Christmas in July campaign:

     0    Send out Christmas Cards / Snowmen / maybe send snow http://www.instasnow.com/

     0    Who is not going to remember getting snow in July?

Other suggestions to keep the momentum going:

Start lining up speaking engagements for the fall and winter.

Chambers of Commerce need speakers and would welcome the idea of putting someone on the calendar 3-4 months out.

Participate in an Annual Walk-A-Thon - Get a company team together to raise funds and send out a press release.  Have team members wear bright colored T-Shirts with the company logo and tag line.  Post updates from the walk on Twitter and Facebook.

Have a great summer and keep the momentum going  

Send your Summer Marketing ideas and questions to askmark@atsi.org