What's Working?
Many people have sent this very question to aksmark@atsi.org.
They want to know where they should be spending their
time and money to attract more clients.
Well there are many people smarter than I who can answer
this question so let's get their opinion on the matter:
HubSpot Blog - Inbound Internet Marketing
Much like any information this is not the end all and be
all of what's going to work for you.
However, there are obvious trends and patterns one can pull from this
information.
Social Media is playing a more dominant role in marketing
than ever before and what was once considered standard and stalwart advertising
- print / media / cold calls / tel-e-marketing is trending down.
This by no means gives permission to tell your boss to
hire a social media guru or a college intern to start blogging and to cut out
all print ads and that you no longer have to do cold calls. But it is good information to have in your
pocket to suggest that more time be put into those items in the top cloud (and
less time cold calling and other things in the bottom cloud) to see what kind
of ROI and increased exposure can be achieved.
Social Media may be a new, exciting, fun and for the most
part FREE way to advertise, but success is accomplished the same way as any
other medium.
To be
continued in the next issue of
Ask Mark/Marketing in Minutes
