Holiday Marketing 2.0
Ask Mark Answers this question
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YES, YES, & YES!!!
To quote a famous advertising slogan "That was easy"
It's a great thing to continue your marketing efforts during
the holiday season if for only 1 reason.
No one else is doing it.
If no one else is doing it then your message is not going to
be confused with other offers and services. You will have the opportunity to be top of mind going into the New
Year. We all know the New Year can bring
changes. Changes at companies can mean that the efforts you put in for the past
11 months all go out the window if your contact is replaced or makes a lateral
move. A change at the top can also mean
that you may be the first company to contact the new decision maker.
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Whether your contact stays or an opportunity presents itself
to introduce your company to a new contact, marketing during the holiday season
is a great way to stand out from the crowd.
As I suggested last year, ornaments are still a great idea
to send to clients as well as to send to prospects.Most cards will get tossed, but an ornament,
especially one from a well known local charitable organization, will be saved
for years.
Some other fun ideas that won't break the bank to help your
message stand out in a crowd
Instant Snow: Great
to send to clients in warmer climates
Glove/Hand warmers: For clients in ski and snowboard country
A small bottle of suntan lotion: with a note saying "do not
open til June" on the envelope.
Who could resist NOT opening a package with that
instruction?
December is a great time to get a jump on January. Don't stop the momentum!
We would love to see all the creative / fun / silly holiday
marketing ideas that you have tried or that have been sent to you. Please send them with photos and links etc to: askmark@atsi.org
Happy Holidays to you and yours - Mark
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Shop ATSI for Christmas
Put these under your Business Christmas Tree!
DVDs!
Marketing Tool Kit - The ATSI Marketing Toolkit is designed to provide you with effective
marketing options and strategies. Put these proven materials to work
for you and you should see an impressive growth in your business!
And best of all - NO ASSEMBLY REQUIRED Spotlight on Communications - ATSI created this informational program to help the general public
understand just what our industry is - where we came from, how we have
changed over the years and the wide variety of services we offer Tom Hopkins - Bootcamp DVD: This special three-DVD set distills the day-long program and comes with seminar workbook and is specially priced at: |
