Why
so glum?
- Economy is down
- Unemployment is at 10% or more in some
places for the first time since
the 80's
- Clients are asking for rate
changes left and right
(And your dog needs a liver transplant?)
History teaches us that when times are tough opportunities
are ripe:
Proctor and Gamble Started in 1837 - Not a really good
year to start a business, Turned things around with a contract to supply good
to the Union Army during the Civil War.
IBM formed in 1911 - The merger of 3 companies that
survived The Long Depression 1873-1896
GE Founded in 1873 - Today is the only remaining company
out of the original 12 companies still listed in the DOW.
Fedex - began operations in 1973 - Certainly his
contemporaries questioned why start an overnight shipping company during a time
when oil prices were less than stable.
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The world we live in is a 24/7 world. It does not matter if you are a Doctor, a
Vet, a Computer repair person, a hairstylist, or a bakery. Customers are looking for information and
making buying decisions 24/7. Potential
customers are also no longer limiting themselves to local suppliers and
vendors. Vendors on the east coast are
being found by prospects on the west coast, Hawaii and internationally through
the web. Business is being lost by those
vendors who do not respond in a timely fashion to requests for product and
information even at 10pm local time. Companies that are going to survive and even prosper in
these hard times are rethinking their age old strategies and processes so they
can embrace the 24/7 business cycle.
Banks, like many other stalwart institutions, realize they are in a
fight for business. Banks are open
later, some even on the weekend and some have branches in supermarkets. Some banks are becoming so competitive now
that their mortgage brokers are on call 24/7 to answer questions from new and
existing clients. What a unique selling
prospective. First the banks no longer
had banker's hours and now even the bankers themselves are no longer are
keeping Banker's Hours.
What a great opportunity to present a cost effective
solution to a local community bank or credit union so they can compete with the
large multi-branch banks.
There is opportunity and there are lessons that can be
learned from recessions and other poor economic cycles so that companies emerge
strong and prepared to capture not just more market share but develop new
markets to dominate.
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The webinars will be held on the 3rd Wednesday of each month at 2pm Eastern, 11am Pacific.
Watch for the Announcements on the Listserv and Telecommunicator!
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Quick Marketing Tip
Don't let your Holiday Card get lost amongst the others in December. Be unique and send a Thanksgiving card this year to your clients.
It's not too late!
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