October 2009
ATSI Marketing Committee
I hope everyone has enjoyed getting out and about in various networking groups that can be found as well as created by you on www.meetup.com

Please send your success stories from your networking adventures and any questions you might have regarding how to make the most out of networking to askmark@atsi.org
Client Reviews + Reports = Revenue$$$
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We have all seen the blogs and the articles and the quotes from books on business that your existing clients have an untapped potential for a profitable source of new revenue.

So let's get down to it
One of the most valuable commodities we have and thus the greatest potential for increasing revenue from our existing clients is:

Information is GOLD

We have at our disposal infinitely more valuable information for each of our customers than just the raw data our staff inputs into a customized message form / ticket - Name ; # ; Regarding is only the tip of the iceberg.

A simple report that details number of calls by day and hour for example, can be extremely valuable and a very simple way to start generating more revenue from existing clients and introducing them to increasingly more valuable information you can make available to them.This report can show a customer if their staff is coming in late - leaving early - taking long lunches as well as show how many calls your system / staff is handling for them. 

This information is valuable for Two reasons. 

1- The client may not even know how many calls they are sending to you and
2 - the client will have a better understanding of what exactly they are paying.



Send this report "free" to a few clients and see what kind of response it generates.  Some will ask for it on a recurring basis and of course it is available for a nominal fee.
Other reports and information many clients will see as valuable is a breakdown of messages by call types:  EG:  Mr. Property Management customer did you know that over the 1st 6 months of the year we received no (pick a call type - lockouts - noise complaints - rodent / insect complaint) but over the last 6 months that kind of call has increased dramatically.  I'm not sure what to make of it but I thought it was interesting information you should have.

These reports can be run more effectively and efficiently by including a "call type" field in the message form / ticket.

Or:         
Ms. Medical facility manager we are seeing an increase in the number of calls from patients wanting to register for the flu shot clinic.  Did you know that we can set up a scheduling solution and book "appointment" for flu shots so your staff can handle other items.  Scheduling flu shots may also be better for your staff and patients instead of saying come anytime between 10am-2pm.

Information is GOLD and we have plenty of it!
Get out your hard hats and little helmet lights and start digging!

The Tom Hopkins "Achieving Sales Greatness" DVDs are now for sale!

or call
(866) 896-ATSI
 to order!
ATSI Education Committee would like to invite you to the next Book Forum!

"Your Call is Not That Important" By Emily Yellin

A Special Message from Susan Mealer:

"Emily Yellin will join us on the next call! I have talked to her about our industry, and she is fascinated by the fact that most of the time our employees are not empowered due to customer limitations, unlike what she describes in her book. Join Darlene Campbell, moderator, and Emily Yellin."
Click here to read Marketing Prof's Article on Customer Experience Optimization!

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"Invite a Customer To Your Meetings." - A lesson by Amazon.com

In Honor of Breast Cancer Month


http://www.nbcam.org/

Celebrating 25 Years of Awareness, Education, and Empowerment