Thank you to those that participated in our survey
this past
month.
It's a wonderful thing to know
people are reading and implementing ideas from the newsletter and that they are
hopefully spawning new ones along the way.
There were some great questions that will be addressed in
this and future issues.
Topics for future issues to include:
PR - Hopefully more than a few people took advantage of the
free membership to PR Newswire.
New Markets - It's always a good thing to be thinking
outside the box. And it may be
surprising to find you're not too far outside that box.
Who's Mark? - Mark will be at the convention in PITT at the
ATSI booth and roaming around, so stop by and bring more questions as well as
answers / critiques of past questions.
The question for today's edition is:
What's
working?
Where are prospects and new
markets finding our members?
Yellow Pages; Cold Calls; SEO (Search Engine Optimization); Billboards; Public
Transportation Ads - Tear offs;
Well, coincidentally enough, our survey asked that same
question.
The most effective marketing for our members has come from:
SEO /
Website ; Yellow Pages ; Trade Shows ;
Direct Mail
Followed in the distance were Cold Calling ; Pay per click ;
E-mail Marketing ; Viral ; Press Releases
There were no responses for TV ; Radio or Newspaper
advertising
h
What this shows is that the best forms of marketing are
those that engage the prospect and call the prospect to act.
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