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Marketing in Minutes
 May 26, 2009
Wake up members! Hear the SURVEY clock ringing?

Please take the time to complete the questions on the ATSI Marketing Committee Survey! CLICK HERE!             

This survey is to help your committee provide YOU marketing and sales information that will increase YOUR business!

Send your additional Survey Comments to Ask Mark at AskMark@atsi.org
 

Excellence Measured

Another Valued program for YOU to participate in TODAY!            

ATSI's Customer Satisfaction Benchmarking
Is centered on a customer satisfaction survey
CLICK HERE for more Information
 
Mark Invites you to meet him at the ATSI Booth in Pittsburgh during the Convention! Submit your ASK MARK question on your business card to enter the prize drawing


Association of TeleServices International, Inc.
12 Academy Avenue
Atkinson, NH  03811
Toll Free:  (866) 896-ATSI
(603) 362-9489
Fax:  (603) 362-9486
admin@atsi.org










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Sign o' the times:
 
As "small" businesses we are able to react to the "sign o' the times" and adjust our marketing efforts and message to coincide with current events. 
 

There are many events that are happening in which a business can adjust their marketing message and efforts and be linked to a current event or trend in a positive way.
Postage rate increase: Postage rates increased $0.02 recently
 
Thought:  Send your clients a $0.02 stamp to use with an old $0.42 stamp so they can return your bill.
             
Send them  50.  Your cost $1.00.  Impression / Impact

Thought:  A mailing to prospects could also be designed around $0.02 stamp(s)
 
Going Green:
"Green" is the new black as far as business fashion is concerned.
How are you positioning yourself as a "Green" company?
Remote workers - Paperless message transmission - E-mail billing statements -

Health Care Costs:
Are answering services helping to reduce the cost of Health Care?
Yes:  Each medical call we take has the distinct possibility of preventing a trip to an emergency room if the call is dispatched correctly and in a timely fashion.

Fraud / Scams / ID Theft
Because answering services handle 100's of thousands of calls daily, we are in the unique position to quickly identify fraud that is being committed by companies and individuals using auto-dialers or "boiler rooms".
Answering services were the first to alert authorities regarding a scam involving people calling collect into companies claiming they were from the phone company and there would be no charge for the call and could you please provide them with a dial tone to complete their testing.  These calls were typically originated from a correctional facility.
 

            Answering services also help prevent ID theft and fraud on the elderly whose adult children have set up personal answering service for their parents.
            Look for local and national events for marketing inspiration that are a natural fit or that need just a little creative thought to link you to them in a positive way
 
            "Mark" is even looking into ways to leverage the recession as a marketing opportunity and will have ideas to explore and discuss at the 2009 ATSI convention in Pittsburgh, PA.  See you there!


6 ways to engage prospects:
 
 
   
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