Marketing in Minutes with ATSI

There is a shift in marketing happening. This could very well be the natural and logical development in this age of hyper information. People are looking for information and if you can provide a constant stream of information and content, then you are not looked at as always being "on" or always selling. People will look forward to the information and content you provide and they will tell 2 friends and so on and so on. Before you know it, people are calling to inquire about your services because of the information and content you have provided.

An example of this is the Words Of Wisdom that comes across the ATSI List every month. The company that produces this information and content and the person who sends it out are regarded as caring individuals and companies. People want to do business with people and this kind of information does a great job in "humanizing" a company and inviting a prospect to learn more without asking.

I remember reading that someone was sending out these Words of Wisdom in their bills or on their fax and e-mail cover sheets. It doesn't seem like much. The people that receive them, read them and probably smile. They give pause and a silent "thanks" before attending to the rest of their day. The clients who receive them are now tied into the humanness of the company which is a very difficult bond to break.

Where else can one look for inspiration, content and information?