Suri Network's IPHAY Update
This correspondence is an update from the Suri Network
regarding our ongoing IPHAY program including our USA Today advertising effort
and subsequent lead program. First of all we would like to thank everyone who,
at this point, has participated in IPHAY. Your one hundred dollar contribution
helped offset the cost of our two advertisements in USA Today (April 15th
& 29th). These ads ran one day prior to the Futurity and GWAS
and helped to make a splash concerning Suri alpacas and highlighted some of the
positive things that continue to help drive the Suri industry. You'll find some
data below, but the evidence shows that IPHAY and your support of the program are
helping to create many positives within the world of Suri alpacas.
* Hits to the new Suri Network website increased three-fold in
the days following the running of the two ads. The number of individuals who
not only visited our site, but spent some time clicking through, averaged 1,600
pages viewed for the two days following the ads.
* Overwhelmingly, the most trafficked page on the website
was "Find a Farm." This tied into the wording of our ad which prompted the
reader to find a farm/ranch close to their location.
* At this point we have had approximately 70 individuals
fill out our information page requesting our fulfillment package. Normally for
similar time periods the SN would have less than 5 requests for information.
* One of the most exciting aspects of our website hits is
the fact that thousands of people, many of whom had probably never heard of
Suri alpacas before, are now aware of these wonderful animals and their many
attributes. These individuals may become your next customer and equally
exciting is the fact that these interested parties may very well introduce their
newfound knowledge to a few of their friends. Let's keep the ball rolling!
As part of the overall IPHAY program, qualified leads have
been and will continue to be generated. Beginning May 15 leads will be
available to those who participated in the IPHAY program. As in the past, all
leads will be .21 cents (minimum $15 order). Please contact the SN on or after
May 15 if you wish to have access to these current leads. For SN members who
did not participate in the IPHAY program you also will have access to the leads
but they will not become available until 120 days (4 months) after being released
to IPHAY participants.
It is not too
late to participate in IPHAY. Go to www.surinetwork.org, click on Bulletins,
Announcements & Reports and then click on 2010 Marketing Initiative -
IPHAY.
In closing, please know the advancement of the Suri Alpaca
industry will be the result of a total team effort to promote all aspects of
the Suri alpaca. Our organization continues to need the continued support and
confidence of all Suri breeders. We are dedicated to your success and welcome
thoughts, comments and feedback.
Suri Network Board of Trustees
