| Welcome to Solutions |
Greetings,
In this issue we discuss Marketing by E-mail. Vigilant is a strong supporter of and recommends developing an e-mail marketing promotion for all our clients as a way to build traffic to your website. We offer e-newsletter creation and distrubution as a marketing method. Contact us today and we can discuss how to get started.
And be sure to check out the latest company introduction, All About Possibilities.
Thanks and we look forward to hearing from you,
Pam Gockley
Pres/CEO
Vigilant Corporation
610.916.3652
For All Your Web and Print Marketing Solutions! |
| We Can Help Grow Your Business! |
Vigilant is a Full Service Internet Web Site Development & Marketing Company
Our business is to develop a powerful marketing tool for your business. Vigilant Internet Services can provide you with more than professional web page design and maintenance.
Our services also include:
· Logo Design
· Graphic Design and Brochures
· Business Cards and Promotional Materials
· Print and E-newsletters
· Marketing Consultation
· E-commerce Solutions
· Search Engine Optimization
At Vigilant our experienced professionals can provide you with electronic and print media design to meet your every need. You can speak with anyone on our team about your individual needs for the successful promotion of your business.
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Marketing by E-mail Is a Superior Promotional Method |
Anyone who owns a business should be sure that marketing by email is at the forefront of their overall marketing plan. In this article, we are going to point out the most effective strategies for doing e-mail marketing.
Marketing by e-mail is a very easy and effective way to promote your online business. Direct mail marketing, while also effective, does not generate the same results as a properly done e-mail marketing campaign.
Ultimately, your goal for marketing by e-mail should be to sell something to your list.
The two most common mistakes that people make with their e-mail campaigns are the following:
- First, many companies fail to build relationships with the people on their list.
- Secondly, many companies ignore their lists for long stretches and become inconsistent with keeping in contact with their members. These mistakes can be avoided by hiring a professional website development company to handle the creation and distribution of the newsletters. They can help you decide on the frequency and content of the newsletter.
The relationship building comes about by offering lots of free and useful information in the early stages without asking your opt in members to buy anything.
Another common problem is that companies often don't build a big enough list. Marketing by e-mail, in a large way, is a game of numbers, so your chance for success will increase greatly as your list grows. People tend to sign up to your programs when you hit them at just the right time. Additionally, when your prospects receive your newsletter on a consistent basis, they will stay interested and engaged.
How then can you go about increasing the size of your list?
1. Think about growing your opt in list by one subscriber at a time. Using this strategy will take longer, but your list will be high quality and will stand the test of time.The way to build your list in this fashion is to have opt in forms on your home page as well as every other page that you create. Additionally, make sure that the opt in page is on your blog as well.
2. Gather e-mail throughout your day, at meetings and networking events. Make it a point to ask if the e-mail can be added to your newsletter list. |
| Let Us Introduce You.... |
All About Possibilities
Success is investing in yourself - and results begin the moment you do.
At All About Possibilities, a variety of services are offered - either individual or in small groups. Typically, coaching is done through regularly scheduled telephone sessions, although it can also be done in person. Over the course of our work together, we will explore possibilities, develop goals and come up with a plan of action that is desirable, positive, and realistic to create the life you want.
All About Possibilities
Karen Kramer
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Next month we have some answers to the question every cost conscious business owner has, How much does web design cost? Stay tuned. Thanks for reading and as always we enjoy hearing from you and sharing "Solutions" that will benefit your business.
Sincerely,
Pam Gockley
Vigilant Corporation
President/CEO
An Award-Winning Company: We are a full service Internet and print marketing company, including, logo and website design, Internet programming, SEO, hosting and site maintenance.
. PA Best 50 Women in Business
. Women Business Enterprise (WBE) certified by the State of Pennsylvania
CCR Cage #: 353MO
*We meet Federal and State Prime and Sub-contractor recording requirements.
Our other websites for your information and use:
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