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Hi Friends & Colleagues,Happy Friday! Today's issue of Hip Happenings is chock-full of exciting news, from ways you can support us and our clients and upcoming events to an introduction of our newest team members and helpful tips & tricks. We'd also like to wish Stefanie Burger, one of Three Girls' newest publicists, a very happy birthday - we hope you have a wonderful day celebrating, Stefanie! Cheers,Erika Taylor MontgomeryThree Girls CEO & Chief Publicist
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CLIENT CHITCHAT
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 Vote for Hotel Valencia Santana Row! Condé Nast Traveler magazine is seeking your input for the annual Readers' Choice Survey and incentivizing respondents with a chance to win one of three trips for two, including a trip to Las Vegas, Canadian Rockies, and a third surprise destination. Cast your votes by April 30th. The online survey takes only a few minutes to complete. Just identify that San Jose and Hotel Valencia Santana Row were included in your travels this year. Start the survey here.
 Check out Fight Like a Girl's new wristbands! They're perfect for supporting awareness for the cancer type or disease that you are passionate about, from breast cancer, cervical cancer, and endometriosis to lupus, multiple sclerosis, ovarian cancer, and uterine cancer, and many more. Find out more here.
Click here for more information about our clients!
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THREE GIRLS GOSSIP
| |  Vote for Three Girls! The San Jose Mercury News has just issued it's new ballot for the Best of Silicon Valley 2012. Will you please take a few minutes and vote for us under the "Best Facebook Page" category? Thanks so much for your support and votes, and please feel free to pass this along to friends or colleagues who might be willing to vote for Three Girls! Thanks!
Save the date! Don't miss Erika's upcoming speaking events and book signing:
- Charity Book Signing: Sunday, April 22nd at 1pm, Erika will be signing her bestselling book, "The Spirit of Silicon Valley - Journeys and Transformations Beyond Technology." The event will be held at the Beverley Heritage Hotel, 1820 Barber Lane, Milpitas, CA 95035. Proceeds will be donated to the Illuminata Center for Spiritual Living.
- Biz to Biz Networking Luncheon: Tuesday, April 24 at 11:30am, Erika will be speaking at the Los Gatos Chamber of Commerce luncheon. Find out more at http://www.losgatoschamber.com/chambevents.html#b2b.
- Sassy Networking: Thursday, April 26 at 10:30am, Erika will be one of the expert panelists sharing insight about Facebook for business, Twitter, SEO, Social Media, P.R. for small and medium sized businesses, WordPress, Blogging, Copy Writing, Ghost Writers and Ghost Facebook postings, Pinterest and much more! Find out more at http://chrystalbougon.com/Expert_Panel_4_26_2012.html.
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FRESH FACES
| | We're excited to introduce Three Girls' newest team members:
Stefanie Burger comes to Three Girls with a wide array of experiences in public relations ranging across multiple sectors. She boasts an impressive 8 internships from industries including consumer brand PR, non-profit PR, fashion, entertainment and political PR. Read her full bio here.
Rachel Phillips comes to Three Girls by way of a 14-year career in marketing and advertising and brings a diverse set of aptitudes and talents, including strong project management, writing and editing skills. Read her full bio here.
 Adam Hert gained the majority of his experience in marketing as an independent contractor for a Washington based firm that specializes in raising brand recognition, and increasing profits through various lead generating strategies. Read his full bio here.
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COOL CONNECTIONS
| |  Want to reach KFAX-AM 1100 or KDOW-AM 1220 listeners? Marketing Consultant Kimber Smith with Salem Communications can put a package together for your company's needs. You can reach her at 510-364-8438 and find out more about Salem Communications at www.salem.cc.
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TIPS & TRICKS
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 Negative Reviews and Comments: Seven Things Your Small Business Should Know - Small business owners can benefit from knowing these best practices about how to handle a negative review. Even if you do everything right, a customer may still feel compelled to write a negative review about your business on an online website, blog or on social media channels. These can have a devastating effect on your small business if not handled properly. Read more on our blog.
Social Media Strategies: Capturing Through Compelling Content - Every one of us enjoys being entertained. I can't think of the last time I intentionally engaged in any form of social media to be bored. The purpose behind all social media strategies should be to involve and share with others and ultimately to satisfy their need to be amused. So when you are looking to build an audience through social media strategies , it is imperative to build upon this basic tenant of human nature: people like to be engaged. They like their attention to be captivated. They like to be conversant, made to laugh, or brought to tears. The emotional connection brought or forgotten through social media strategies is key to the success or failure of that campaign. Read more on our blog.
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