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 Naming Your Business: What You Need to Know
If you're naming a company, product or service, here's a fast and free way to find out if you have a great name. Featured in The Wall Street Journal, the Eat My Words SMILE & SCRATCH Test is based on our philosophy that a name should make you smile, instead of scratch your head. Go ahead, give it a whirl and be honest with yourself...
SMILE if your name has these 5 winning qualities:
Simple - one no-brainer concept
Meaningful - customers "get it"
Imagery - visually evocative
Legs - lends itself to wordplay
Emotional - makes a connection
SCRATCH it if it commits any of these 7 deadly sins:
Spelling-challenged - isn't spelled exactly how it sounds
Copycat - similar to competitor's names
Random - disconnected from the brand
Annoying - hidden meaning, forced
Tame - flat, descriptive, uninspired
Curse of Knowledge - only insiders get it
Hard-to-pronounce - not obvious, unapproachable
See additional naming tips on our blog.
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Revenue Growth: It's Not Nice to Have, It's a Must Have!
Do you need general accounting assistance to audits, reviews, and compilations of financial statement? 