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September 2010 Volume 4 Issue 2
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Hi Friends & Colleagues,
I hope you're geared up for Labor Day Weekend! As a reminder, Three Girls will be closed Monday for the holiday, but we'll open again for business as usual on Tuesday, September 7.
I've got a lot of great news for you in this enewsletter, including a brand new giveaway, details about The Retro Dome's first anniversary, insight regarding how social media has changed PR and a brand new Cool Connection! Also - Tips & Tricks include how being nice can set you apart with the media, 5 must-read articles and more.
Cheers,
Erika Taylor Montgomery
Three Girls CEO & Chief Publicist
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CLIENT CHITCHAT
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 Back to School Giveaway! As the cost of new clothes and school supplies add up quickly, the folks over at Nutra Research thought they'd help two lucky followers out by giving them their Face, Skin & Joint Ultra Relief Cream for free. Visit http://bit.ly/cETXLL to learn how to win.
Happy Anniversary to The Retro Dome! One year ago over Labor Day Weekend, The Retro Dome opened their doors for the first time. Now, just one year later, they have some big numbers to share:
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Tickets sold in first year: 22,500
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Retro movies shown: 70
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Live theatrical productions: 4 (with over 110 live performances!)
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Generations of "Singin' Grandmas" who appeared in their Mamma Mia! Singing Contest: 3
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Age of the oldest guest: 104 (she attended Sisters of Swing and said she met the "real" Patty Andrews!)
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Age of the youngest guest: 3 months (she attended Schoolhouse Rock Live! and already knows her 3 times table!)
The Retro Dome has also served enough popcorn in the first year of operation to fill their Lava Lounge from top to bottom and from side to side!
For those of you in Silicon Valley this weekend, head over to The Retro Dome for their Indiana Jones Double Feature! They'll be showing Raiders of the Lost Ark and Indiana Jones and the Temple of Doom.
For more about The Retro Dome and to check out their upcoming retro movies and live, professional musicals, visit www.theretrodome.com. Click here for more information about our clients! |
THREE GIRLS GOSSIP
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|  How Social Media Has Changed PR: Our very own Erika Taylor Montgomery was featured on the Pro & Content podcast this week! She shared her insights regarding how social media has changed PR and her opinions on the "traditional press release."
Tune in here: http://bit.ly/aK1Onh. |
COOL CONNECTIONS
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|  Do you love your home inside and out? Kathy Sturr of Inside-Out Designs has a vision to make every home a respite from the outside world, and believes everyone should have that "Aaahh, I'm home" feeling every time they walk in the door.
The process of decorating your home should be fun, not stressful, and Kathy will work with you to achieve just that! She offers a large variety of services, and is happy to help with everything - from choosing a paint color to decorating an entire home - while always respecting the budget.
Be sure to check Inside-Out Designs out at inside-outdesigns.com.
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TIPS & TRICKS
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|  Being Nice Can Set You Apart: Do you use the words "please" and "thank you" very often? When working with the media, being nice and including the words "please" and "thank you" can make all the difference in the world.
Whether you're communicating via phone or email, journalists tend to be short and quick in their replies as they are extremely busy. On top of developing, researching and writing stories at a fast pace to make their deadlines, they literally have hundreds of people asking them for coverage every day.
So how can you make their life a little easier? Be a pleasure to work with!
Also on the Three Girls blog:
- Al La Carte PR: Customized Pitch-Writing: Press Releases are often old-fashioned and ineffective. A much more successful and strategic way to contact the media can be a well-written pitch - a customized note that describes your product or service in a compelling and brief email to the press. This written informational tease contains just enough detail to wet the appetite of the media, and ideally peaks their interest enough to request samples or more information. Read more at http://bit.ly/aYGlum.
- 5 Must-Read Articles: There's a lot of great content out there. This collection of fun articles from around the web include:
- When to use i.e. in a sentence
- 6 PR myths smart marketers must douse
- Ingredients of the "Pitchwich"
- How to pitch a busy TV reporter
- How 5 historical figures might have harnessed social media
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Three Girls specializes in 6-month, All-Inclusive, Nationwide Media Campaigns with GUARANTEED RESULTS! Our affordable campaigns are a fraction of the cost of a one-time ad in a national magazine and come with professional photography, web consultation and much more.
How can Three Girls help spread the news about your company? Call today for a FREE consultation. We're happy to answer your questions.
Cheers, 
Erika Taylor Montgomery, CEO - Chief Publicist
Three Girls Media & Marketing Inc.
Email: erikamontgomery@threegirlsmedia.com
Phone: 408-871-0377
Fax: 866-875-7847
Web: www.threegirlsmedia.com
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