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August 2010 Volume 3 Issue 72
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Hi Friends & Colleagues,
Happy August! I'm excited to share the latest scoop - from the LA Mayor's recent quote about a Three Girls client to a brand new Cool Connection. Also - keep reading for Tips & Tricks about pitching your story to the press, the best-kept marketing secrets, and how to get retweeted on Twitter.
Cheers,
Erika Taylor Montgomery
Three Girls CEO & Chief Publicist
CLIENT CHITCHAT
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Los Angeles Mayor Endorses Plush Puffs: This past week the Los Angeles Mayor endorsed Three Girls client Plush Puffs Gourmet Marshmallows. Last Saturday nearly 60 mobile food vendors gathered at the Rose Bowl to give thousands of locals a taste of Southern California's food truck scene.
Plush Puffs was one of the delectable treats available. After sampling virtually everything at the Food Fest, Los Angeles Mayor Antonio Villaraigosa said one of his favorite dishes included a creation from The Munchie Machine and Plush Puffs: "The peanut butter and jelly s'more sandwich is to die for," he said.
Read more at http://bit.ly/cQxgQB.
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THREE GIRLS GOSSIP
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Moving Update! As we all know, best-laid plans can change, as is the case with our move. Our NEW new location is now 453 Sobrato Dr, Campbell, CA 95008. We'll be moving mid-August, so stay tuned for more updates!
Don't Forget - Vote for Erika! This is the last month of Startup Nation's "Leading Moms in Business" competition. Voting takes about 5 seconds, so please take a moment to vote for Erika. Here's the link: http://bit.ly/apx15c. Thanks for your help!
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COOL CONNECTIONS
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Looking for stunning, luxurious - yet affordable - jewelry? Be sure to check out Catherine Potgieter's MsBellezza Jewelry! Using Swarovski crystals, semiprecious stones, and exquisite metal and beadwork, MsBellezza Jewelry offers top quality and unique fashion jewelry that will fit any occasion on any budget. MsBellezza jewelry is:
- Charming enough for everyday wear that is conservative and suitable for the workplace.
- Comprised of stylish pieces for special occasions and cocktail wear.
- Known for bringing unparalleled majestic designs for brides and bridal parties.
For more information, visit www.msbellezza.com.
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TIPS & TRICKS
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How to Pitch Your Story: So you've got a fabulous story idea that would be perfect for that website, blog, Magazine or Newspaper. What do you do? Mashable Editor in Chief Adam Ostrow offered advice about how to pitch your story to a media outlet on PRSarahEvans.com.
Three things to take away from the interview:
- Email is the best method to pitch. At Three Girls, we only pitch via email because it is much less intrusive and it's what the media prefer.
- Instead of sending attachments, include a link to high-res images and more information. Every single pitch we write at Three Girls includes a link to www.ThreeGirlsMedia.com/clients so the reporter receiving the email can download high-res images and find more information in a format that's quick, simple and to the point.
- Make sure your pitch is concise and tells the recipient why the story is relevant to their audience. Media professionals receive hundreds of pitches a day, so you want to make sure yours stands out by offering the journalist a solid idea that would be appropriate for their readers, viewers or listeners.
Read more at http://bit.ly/dkrrMn.
Also on the Three Girls blog:
- Best-Kept Marketing Secrets: Small Business Trends posted an article about the Best-Kept Marketing Secrets last year, and the advice still stands. From Relationship Marketing and Strategy to Messaging and Online Marketing, these secrets are chock-full of solid advice. Read them at http://bit.ly/a4V170.
- How to Get Retweeted on Twitter: Those small business owners and entrepreneurs out there that use Twitter may find this article as interesting as we did. Hubspot viral marketing scientist Dan Zarrella spent nine months analyzing roughly 5 million tweets and 40 million retweets (symbolized with an "RT" on Twitter) to scientifically figure out what characteristics are common in retweeted tweets. Read them at http://bit.ly/cESGAy.
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Three Girls specializes in 6-month,
All-Inclusive,
Nationwide Media Campaigns with GUARANTEED
RESULTS! Our affordable campaigns are a
fraction of
the cost of a one-time ad in a national magazine
and come with professional photography, web
consultation and much more.
How can Three Girls help spread the news
about your
company? Call today for a FREE consultation.
We're
happy to answer your questions.
Cheers, Erika

Erika Taylor Montgomery, CEO - Chief Publicist
Three Girls Media & Marketing Inc.
Phone:
408-871-0377
Fax:
866-875-7847
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