WildAid is the only organization that focuses on reducing demand for endangered species products. We reach up to 1 billion people a week through donated media space with hard-hitting messages produced to Hollywood standards and featuring top icons from movies, sports and business. Our "when the buying stops, the killing can too" campaign secured $100 million of donated media space. 55% of surveyed Beijing residents remembered the campaign with 82% saying they would act by stopping or reducing their consumption of shark fin soup. In addition, WildAid assists governments in providing comprehensive protection for marine reserves. |
