WildAid is the only organization that focuses on reducing the demand for endangered species products by specifically targeting consumers with engaging public service announcements and education initiatives. In the same way corporations employ celebrities  and athletes to promote their products, we enlist popular Chinese and western celebrities to dissuade consumers from purchasing products with our "When the Buying Stops, the Killing Can Too" message. We produce innovative multimedia campaigns to promote demand reduction, and secure over $100 million of media sponsorship and editorial coverage. We reach audiences of 1 billion worldwide with our messages.