WildAid Newsletter

April 2010

WildAid is the only organization that focuses on reducing the demand for endangered species products by specifically targeting consumers with engaging public service announcements and education initiatives. In the same way multinational corporations employ celebrities and athletes to promote their products, we enlist popular Chinese and western celebrities to dissuade consumers from purchasing products with our "When the buying stops, the killing can too" message. We produce innovative multimedia campaigns to promote demand reduction, and secure over $100 million of media sponsorship and editorial coverage. We reach audiences of 1 billion worldwide with our messages.

A ban on all shark fins is up for vote in Hawaii. We need your help to make this ban a realty, setting precedent for the rest of the world. Click the above link to help!

Having partnered with Yan Hunag media, WildAid's campaign is now being played on a televison network in hospitals in 37 cities, with 37,000 LCD screens in 3,300 hospitals across China.

WildAid has partnered with National Geographic's newest channel, WILD, which launched in the USA on March 29. Check your local listings, and watch for our public service announcements!

Celebrate Endangered Species with WildAid in San Francisco. join us for a lively discussion entitled 'Threatened, Endangered, Extinct: Marketing Biodiversity to Global Audiences."

Good news for elephants! The Convention on International Trade of Endangered Species (CITES) upheld an ivory trade ban in Africa. Click the above link to learn more.

Since the inception of our satellite monitoring system, WildAid has captured 34 fishing vessels and assisted the Galapagos National Park Service in 29 legal prosecutions. Click above to learn more!

With over thirty airports donating media space in India, our tiger conservation messages are seen by almost everyone flying in and out of India. Click the above link to learn more about our India program.

WildAid has recently expanded its Marine Protected Areas programs to include Daram, in the Misool region of Indonesia

WildAid is proud to announce that on June 12th Kung Fu Magazine's annual tournament will present a special Tiger Competion. Proceeds of this event will go to WildAid and support tiger conservation worldwide. Click above for further detail.

WildAid hosted the TED conference attendees in the Galapagos and presented them our comprehensive marine protected area program. Click above to see an exclusive interview with WildAid Executive Director Peter Knights

In This Issue

Shark Fin Ban

New China Media

National Geographic

Endangered Species Day

CITES: Elephants

Galapagos Protection

Indian Airport Campaign

Indonesia Protection

WildAid Tiger Champion

TED: Galapagos

PSAs in Production

"We had a great shoot on Sunday with Lang Lang. He is a gracious person with remarkable talent and a spirited personality.
We shot at the Henry Street Theater, a beautiful 100 year old space. We worked with Lang Lang to select a classical track to drive the arc of our story, and he preformed a stunning version of
Beethoven's Appassionata. I'm confident we'll create a very provocative message."

- Eric Steinhauser, WildAid Creative Director

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WildAid Gear

Show your support for WildAid by visiting our NEW store. We have many types of products like shirts, hats , jackets, bags, and SIGG water bottles. Support wildlife and get a little something too!

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Elephant Mother & Baby

WildAid is featuring Limited Edition Prints from Award winning photographer Urszula Kozak. The Masai Mara collection holds dramatic portraiture of the wild animals of East Africa within their scarce and threatened environments. The strength and dignity of these magnificent animals is captured and preserved in these archival quality prints.

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Offer Expires: May 31, 2010