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When the Buying Stops, the Killing Can Too
Newsletter
January, 2010
In This Issue
China Billboard Campaign
Year of the Tiger
India Tiger Program
Galapagos Informants
Sniffer Dogs
Gaming for Good
WildAid has partnered with Xeko to create an online educational game about tiger conservation.  Aimed at ages 8-12, the Xeko online world provides a safe place for kids to interact, have fun, and learn abut important issues.
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Click on the link and play today!
Show your support for WildAid by visiting our NEW store. We have many types of products like shirts, hats , jackets, bags, and SIGG water bottles. Support wildlife and get a little something too!
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Click here to join our mailing list!
WildAid is the only organization that focuses on reducing the demand for endangered species products by specifically targeting consumers with engaging public service announcements and education initiatives.  In the same way multinational corporations employ celebrities and athletes to promote their products, we enlist popular Chinese and western celebrities to dissuade consumers from purchasing products with our "When the buying stops, the killing can too" message. We produce innovative multimedia campaigns to promote demand reduction.  We secure over $100 million of media sponsorship and editorial coverage.  We reach audiences of 1 billion worldwide with our messages.
Strike a blow against shark fin soup!
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You have a rare opportunity to make a difference. For $100 you can fund a "Say 'no' to shark fin soup" bus stop billboard featuring basketball star Yao Ming. This price includes production, installation, maintenance, and lighting for a full year. These ads will be placed in many high-traffic locations in Beijing and Shanghai.

Last year, WildAid had 200 billboards in Beijing for 3 months. In a survey, 19% of Beijing residents remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup. Imagine the power of 1000 billboards for an entire year. Help us make it happen!

Click here to sponsor an anti-shark fin soup billboard for $100
 
Year of the Tiger
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February 14th marks the beginning of the Chinese Year of the Tiger. WildAid has again partnered with international martial arts star Jackie Chan and filmed a tiger awareness public service announcement urging consumers not to buy tiger products.  Look for the PSA in the coming year!

New studies indicate that there may be as few as 5,000 tigers left in the wild due to deforestation and poaching. Don't let the world's largest cat go extinct. Help us better track their movement with tiger camera traps.

Click here to sponsor a tiger camera trap for $250
Jim Corbett National Park
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With the help our local Indian partner, the Sanskara Development Trust, WildAid engages the local populace to participate in conservation initiatives and funds rangers on patrol in Jim Corbett National Park - India's first national park.

With more than more than 575 Species of birds, 25 Species of reptiles, 7 species of amphibians, and 50 species of mammals including the tiger and elephant, the Jim Corbett National Park is one of the most diverse land reserves on the planet.  Help WildAid protect these rare and wonderful animals!

Click here to buy a hand-held wildlife GPS tracking device for our field operatives for $88
Successful Poaching Busts in the Galapagos
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Fishermen illegally target marine life within the reserve, especially sharks for their fins, tuna, and sea cucumbers. Though our enforcement plan include continuous patrolling with both boats and planes, it is often not enough. In order to bust black market traders in the act, our field team employs clandestine informants.

WildAid has a long positive track record of working with informants in Galapagos and many of our most successful seizures have been the result of inside information.  WildAid, the Park Service, and the Environmental Police desperately need $10,000 in order to ensure key seizures in the coming year.  The purchasing of information has proven to be one of the most cost-effective mechanisms in law enforcement today. 
Sniffer Dog Team
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Over the past several years, WildAid has worked closely with the Environmental Police in Galapagos by donating and training sniffer dogs to detect sea cucumbers and shark fins leaving the Islands.  

The sniffer dogs have proven so successful that the Environmental Police have actually received threats against the lives of both Labrador Retrievers. Their presence clearly serves as a strong deterrent for the shipment of illegal products on both commercial and private flights and vessels.   Most recently, Conservation International and WildAid donated four new K-9s to the Environmental Police.
Contact us at info@wildaid.org


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