Beautiful Staged Homes
PO Box 661
Great River NY 11739
631 793-1315
Welcome to the Beautiful Staged Homes Newsletter
 

Beautiful Staged Homes' "Creative Home Staging Strategies" is a free bi-weekly e-newsletter for homesellers, realtors, homebuilders and others who want to be successful in selling their properties.  You will get great tips and ideas that will help you create homes that will sell fast because they will attract the widest range of buyer. 

Greetings!

Well the New Year is upon us - I can't believe 2009 went by so fast!  I am always anxious for a new start - so I am glad to put away this past year and begin an even better year!

In this newsletter I want to continue talking about the importance of photos (especially online photos) when you are selling your home.  I have seen many improvements online since I've been monitoring real estate photos - but I still see: Only one photo depicting a home (or worse - none!); photos that are a bit too dark; unstyled photos (with clutter or too much furniture in the shot); exterior only shots.  So - for the New Year, let's improve the online photos so we'll sell - and sell quickly.

On a personal note - I wanted to let everyone know that ahome that I worked on a few years ago was featured in a new book called "Living With Wine" by Samantha Nestor. 

Living With Wine Cover 
 

I did all the faux bois (woodgraining) in a wine cellar in a Westhampton Beach waterfront home that was featured.  I am very excited about this - this is my first time appearing in a book!

 
 

I want to wish everyone a very Happy, Healthy and Prosperous New Year!

 
beautiful kitchen 1
Linda Leyble
 
 
PS - Remember to put Jan 19th, 2010 (from 7-9 PM) in your calendars - I'll be doing a Free Home Staging Seminar at the West Islip Library (3 Higbie Lane, West Islip NY). Call the Library at 631 661-7080 to register. Would love to see you there!
 

CONGRATULATIONS!

 
beautiful kitchen 1 
 

CONGRATULATIONS ARE IN ORDER

I want to extend my heartiest "congratulations" to Dianne Scalza of Netter Real Estate on becoming "Realtor of the Year" from the Long Island Board of Realtors. I've worked with Dianne on many projects - and I have to say that she is one of the hardest working realtors that I know - always a consummate professional in everything she does. So - bravo Dianne for the great honor - you've earned it!

I would also like to congratulate Joe Moshe and the Charles Rutenberg Agency for starting a staging program.  I will be starting some staging training programs for them and working with many of their agents in 2010.

In addition, I'd like to mention that ERA has started a staging program - nationwide with ASPs from stagedhomes.com (Accredited Staging Professionals - and I am one of them!).  Congratulations to all. Staging works!

HOW TO TAKE BETTER PHOTOS

 
Before & After: How a Professional Photographer Can Help 
 

I want to introduce all of you to Natasha Beccaria - who is my "go-to" person when it comes to real estate and interior design photos.  Not only are her photography skills top notch, but her artistic compositional talents help tremendously to improve an otherwise boring photo.  We are really a great team. My staging and design talents would not look as impressive as they really are without her particular skills.

 

I want to first start off by showing you some of the photographs I have taken with my Kodak digital camera - and then show you the same rooms with Natasha behind the camera.
 

demilune entry before

Before:  Besides the glare and bad composition, this shot of part of my entryway just doesn't look very appealing. It's a cooler color than in real life and the powder room to the left is dark and not visible.  The mirror looks black.
 
 

better image of my entryway

After:  Much better composition, more information is portrayed without distortion and the lighting looks natural - these are the true colors in my entry.  The mirror looks like a mirror.  The floor is visible as well as the powder room. 

 
 

beautiful kitchen 1

 Before: This composition doesn't tell the whole picture. Even the color of the room is not accurate - not as warm as it is in reality. Haphazard decoration doesn't do anything to sell this fireplace mantle.
 

beautiful kitchen 1

After: With proper lighting to accurately express the warm tones, this room is far more inviting. The composition (a nice angled shot), shows the full mantle as well as a hint of a desk to the left. This happens to be my great room.  I also antiqued the mantle and gilded and aged the scrolled wood onlay that wasn't even visible before.  Proper art and accessories show the mantle to be a beautiful focal point - that people remember.

 
QUESTIONS & ANSWERS FROM A PRO

Q&A from a Professional Photographer

 

 

Now - instead of me writing endless copy (which, most of you know that I love to do!), I thought I'd do a Q&A with Natasha on how to circumvent the most common problems that sellers and realtors face when taking photos.

 

Light Issues

What do most bad real estate photos have in common?

 

Lighting is often the biggest issue when taking interior pictures. Most of the time the room will look really bright and washed out followed by a series of dark shadows. Sometimes those shadows hide important detail or space that is important to showcase the home at its best!

 

 

Can you talk about improving the light in a photo?

 

You can improve lighting in a room by turning on all the lights in the room. Open all the blinds and pull back curtains to allow the most amount of natural light as possible. The window itself will look washed out, but it should provide the best lighting situation for the interior.

 

 

Flash on or off?

 

To flash or not to flash! This is the big question, isn't it? Your best bet is to do BOTH! Having options when you get back to the office is always smart. So try taking pictures with and without the flash. 

 

However, when you are taking pictures indoors WITHOUT the flash, it would be a good idea to use a tripod. They make several small tripods for point and shoot cameras these days, some that can even sit on furniture. If a tripod is not an option or you're stuck without one, then sit the camera on a flat, sturdy surface (desk, counter, dresser), keeping the camera as steady as possible, press the button.

 

 

Wide Angle Issues

For realtors, it's important to get as much information in a room about a photo - but the result is often distorted.  Can you give some reasons why this happens and how they can improve these shots?

 

Point-and-shoot cameras are wide angle lenses, which is optimal when taking interior photographs. But the camera is not the issue here, you are! Don't worry, I'm going to tell you how to fix it. Take several steps backwards. Still have more room behind you? Take more steps backwards until you back into a wall! By doing this you are capturing the most amount space in the room on the camera. If it still looks distorted, then the room is too small for the camera. The only other option you have is to invest in a very expensive camera with a super-wide angle! e

 

Can you talk about some of the other things that you do as a professional photographer - that go beyond the reach of the good but amateur photographer - that help real estate  photos?

 

One of the biggest no-nos I see in a lot of photography, not just real estate, but general portrait photographs too, is when people place the object or subject in the middle of the picture, leaving too much space above or below. When looking through the lens, glance at all four corners of the viewer to make sure you aren't cutting off doors or floors. In real estate photography, always try to include the floor, wall and ceiling of a room, and if you have to cut something off due to lack of space, point the lens down and cut off the ceiling.

 

If you would like to contact Natasha, here is her information:

 

Natasha Beccaria Photography

Sayville, New York

NatashaBeccaria.com

(631) 965-6671

NatashaBeccaria@aol.com

 

On another note - I just signed up for a service that will improve your digital images for a very small fee.  I have a million older pictures from past clients that I needed some help with, so I decided to give it a try.  So far, two pictures came back much improved (they were able to fix some glare on walls that I couldn't get rid of otherwise).  MegaFixels

Linda Leyble is the owner of Beautiful Staged Homes as well as the Studio of Decorative Arts (http://www.studioofdecorativearts.com), a professional mural and faux finishing company. We use color and design to enhance and improve spaces but we also use these techniques to alter the perceived size of a room.  As trained decorative artists, we can magically transform dated cabinetry, vanities, countertops and floors into designer showpieces - without demolition and costly replacement. Linda's company was voted one of the "Best of Long Island 2008" companies by the Long Island Press - and was nominated again for 2010.

Linda is also an Accredited Staging Professional (ASP).  She received her staging training from the company that started the staging industry over 30 years ago - StagedHomes.com

To experience what Linda and her team can do for you, call us for either a complimentary home assessment or a staging presentation for your office at 631 793-1315.

Sincerely,

beautiful kitchen 1 me

Linda Leyble
Beautiful Staged Homes
Studio of Decorative Arts

HOME STAGING SEMINAR
: I will be doing another "How to Successfully Stage & Sell Your Home" at the West Islip Library January 19th at 7PM.  Call the Library to register - 631 661-7080. A Staging Consultation and other Prizes will be raffled off!

 
I LOVE REFERRALS: If you have enjoyed reading this e-newsletter - and you'd like to forward it to a home seller or realtor colleague - please click the "Forward"  and "Share" buttons at the bottom of this newsletter.  Thanks.




In This Issue
Congratulations to:
Before & After
Q & A
Quick Links

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Decorative Painting
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