Last week I had the pleasure of attending a "1980s college keg party" at the local V.F.W hall. The occasion was a fundraising event for the American Cancer Society's Relay for Life. Nearly 100 people paid $25 each for the privilege of hanging out in their old college tee shirts, sipping draft beer, eating pizza, and dancing to the likes of Men Without Hats, A Flock of Seagulls, and other one-hit wonders of the '80s.
By night's end, we had raised more than $2,500 and people wanted to know when the next keg party would be held. The next morning, as I wondered why the party was such a success, I concluded there are two things people everywhere seem to crave these days: simplicity and value.
The economic events of the past year have renewed our appreciation for the small pleasures in life. People are realizing that you don't always need to drink expensive wine or dine at gourmet restaurants to have a good time. Sometimes, a good old-fashioned keg party and some pizza will do just fine, thank you.
This same appreciation for simplicity and value is also making its presence felt in the communications field. Companies are realizing that there are alternatives to hiring an expensive marketing agency to design a brochure, write a newsletter, or develop a whitepaper. The
Boston Business Journal recently reported that companies "are increasingly seeking smaller, nimble agencies to work with on a project basis, in lieu of the traditional agency-of-record relationship."
At Bull's-eye, we offer access to top creative talent at reasonable rates. You'll also enjoy the simplicity of working with a small firm where an experienced professional (that would be me) answers the phone, responds to your emails, and is personally involved with your project.
If you or anyone you know is looking for professional, cost-effective communications help, please call me at 774-719-2324 or forward this newsletter along. Thanks, and here's to summer's welcome arrival!
Kathleen Lauchlan, a graphic designer with more than 20 years of experience in the financial services industry, recently joined the Bull's-eye network of creative professionals. Kathleen previously served as Creative Director for some of the nation's leading financial services and publishing companies, including Standard & Poor's, McGraw Hill, and John Hancock. Today, she runs LauchlanWorks, where she works on projects of all scopes and sizes, including small company branding, large integrated media campaigns, and publication designs. You can learn more about Kathleen and view samples of her work at 
