On Target
 
News and Views From Bull's-eye Communications 
Custom Communications for Financial Services Providers
 
 
 
 
Issue: # 1 January/2009
Greetings!

Do your 2009 budget numbers add up? When times get tough, companies often take a hatchet to their marketing communications budgets. While this will produce some short-term savings, it could hurt your company's credibility over the long haul. With investor confidence shaken, your customers, participants, and donors are looking for reassurance, guidance, and fresh ideas from their financial services provider. If you cut and run now, your customers may look elsewhere for guidance and education.
 
Rather then canceling client communications projects, consider outsourcing your projects to Bull's-eye Communications. We specialize in meeting the needs of overworked and understaffed marketing communications departments. Our team of experienced financial writers can deliver targeted communications that educate and motivate your clients and prospects. In these challenging times,  Bull's-eye Communications can be a cost effective solution to your communications challenges. 
 
Please contact me if you would like to discuss your needs.
 
Happy New Year!
 
 
Neil Rhein
Bull's-eye Communications
774-719-2324
The Audacity of Hope
Positive surprises in store for 2009?
 
Byron R. Wien, Chief Investment Strategist of Pequot Capital Management, Inc., today issued his list of Ten Surprises for 2009. Mr. Wien has issued his economic, financial market and political surprises annually since 1986. The 2009 list is as follows:
 
1. The Standard and Poor's 500 rises to 1200. In anticipation of a second-half recovery in the U.S. economy, the market improves from a base of investor despondency and hedge fund and mutual fund withdrawals. The mantra changes from "fortunes have been lost" to "fortunes can still be made." Higher quality corporate bonds, leveraged loans and mortgages lead the way.
 
2. Gold rises to $1,200 per ounce. Heavy buying by Middle Eastern investors and a worldwide disenchantment with paper currencies drive the price of precious metals higher. In a time of uncertainty, investors want something they can count on as real.
 
3. The price of oil returns to $80 per barrel. Production disappointments and rising Asian demand create an unfavorable supply/demand balance. Other commodities also rise, some doubling from their 2008 lows. Natural gas goes to $9 per mcf.
 
4. Low Treasury interest rates coupled with huge borrowing by the Treasury send the dollar into a serious downward slide. Overseas investors become concerned that the currency printing presses will never stop. The yen goes to 75 and the euro to 1.65.
 
5. The ten-year U.S. Treasury yield climbs to 4%. Later in the year, as the economy shows signs of recovery, economists and investors shift their mood from concern about deflation to worries about inflation. A weak dollar, rapid growth in money supply and record-setting deficits (over $1 trillion) are behind the change.
 
6. China's growth exceeds 7% and its stock market revives. World leaders credit China's authoritarian government for its thoughtful stimulus policies and effective execution during a challenging period. The Chinese consumer begins to spend more and save less and this shift is behind the unexpected strength in the economy.
 
7. Falling tax revenues from the financial sector cause New York State to threaten bankruptcy and other states and municipalities follow. The Federal government is forced to step in and provide substantial assistance. The New York Post screams "When will the bailouts stop?"
 
8. Housing starts reach bottom ahead of schedule in the fall, and house prices stabilize after dropping 15% from year-end 2008 levels. The Obama stimulus program proves effective and a slow growth recovery begins before year-end. Third and fourth quarter real gross domestic product numbers are positive.
 
9. The savings rate in the United States fails to improve beyond 3%, as most economists expect. The concept of thrift seems to have vanished from American culture. Peak job insecurity and negative growth drive increased savings early in the year, but spending resumes as the economic growth turns positive in the second half, making Christmas 2009 the best ever.
 
10. Citing concerns about Iraq's fragile democratically elected government and the danger of a Taliban-controlled Afghanistan, Barack Obama slows his plan for troop withdrawal in the former and meaningfully increases U.S. military presence in the latter. In a hawkish speech he states that the threat of terrorism forces the United States to maintain a strong military force in this strategic area.
 
Mr. Wien believes these surprises, which the consensus would assign only a one-in-three chance of happening, have at least a 50% probability of occurring at some point during the year. In previous years, more than half of the elements of the list have proven correct.
 
Pequot Capital Management is a private investment firm based in Westport, CT.
 
Source: www.businesswire.com
 
 
Required Minimum Distributions Suspended for 2009
Beleaguered retirees may benefit over time
The Worker, Retiree, and Employer Recovery Act of 2008 offers relief for owners and beneficiaries of IRAs, 401(k)s, 403(b)s and other retirement accounts battered by the bear market. For tax year 2009, required minimum distributions (RMDs) are waived. This may help those who don't need this money to meet expenses keep more of their principal invested for a much anticipated market recovery.  However, anyone who turned 70 ½ in 2008 and elected to defer their first distribution to April 1, 2009 must still take that distribution. Learn more at www.irs.gov.  

Recent Bull's-eye Communications Projects Include:

 
  • Content development for a 20-page newsletter targeted at registered investment advisors.
  • Editorial consulting for a 20-page custom publication for high net worth investors.
  • Online content for a special section covering markets and sectors. 
  • A 4-panel brochure for a wealth management firm.
 
Learn how we can help you. Call 774-719-2324, email info@bullseyecommunications.net, or visit www.bullseyecommunications.net.
bullseye logo
 
  • Financial copywriting
  • Newsletter development
  • Marketing collateral
  • Web Content
  • Client communications
  • White papers
  • Editorial consulting

www.bullseyecommunications.net

 
 
Today's Buzzword:
"Opportunity" 

Something bestowed upon you by your boss that provides all of the stress of taking on additional job responsibilities with absolutely no increase in financial compensation.

 
Source:

Reading List: 
Buyology
By Martin Lindstrom 

The author presents his findings from a three-year study that peered inside the brains of two thousand volunteers from around the world as they encountered ads, logos, commercials, brands, and products. The results may change the way you think about marketing.