Mixed Messages & Mixed Research: Mystery Shops, Customer Surveys, and
How Do These Three Methods Fit Together?
On the spot restaurant reviews, customer service remarks, and feedback on wait times.
Whatever customers talk about online, managers immediately learn about customer feelings when they monitor social media. While these instantaneous comments are an important part of understanding customer opinions, the feedback is very different from customer experience services such as mystery shops and customer satisfaction surveys.
Read the full article here.
Confero's President Shares Advice with Women Business Owners, Meredith College MBA Grads
Our president, Elaine Buxton was full of advice this month.
She served as speaker at the Meredith College MBA Graduation dinner held May 3rd. Elaine earned her MBA from Meredith College in 1993, so returning to her alma mater to welcome new MBA graduates was both and an honor and a homecoming. Elaine told the graduates that she tries to stay relevant to the business as its leader by "getting the big ideas right." She said she could classify the value of her MBA into three (3) buckets:
1. Confidence: Show the world the confidence you have earned through MBA studies.
2. Opportunities. Use that confidence to create opportunities for career and company.
3. Learning. Continue to learn and sharpen your skills so you can capitalize on the opportunities you find.
And her advice was featured in the 2012 Woman's Advantage Shared Wisdom Calendar for the fifth consecutive year. The calendar includes daily advice from women business leaders from across the United States and Canada on subjects including: organization, promotion, sales and human resources. Selected from more than 5,000 submissions, Elaine's 2012 quote is:
"If it's important to your business,
find a way to measure it."
|Infographic: Customer Love |
We love how infographics display data in meaningful ways. Here's a great example.