Mutual Fund Marketing
As we saw in the article above, asset classes tend to move up and down sometimes quite dramatically. The best performing asset class in 2007 was emerging markets, up a staggering 39.78%. Yet that same asset class was the worst performer the following year, down a breathtaking 53.18 %. A diversified strategy that is systematically rebalanced provides the discipline of buying low and selling high. Unfortunately mutual funds and brokers tend to promote the opposite behavior.
Performance chasing is a common problem in the financial industry. Investors have a tendency to purchase those funds and asset classes that have done well in the recent past while selling those that have lagged. Mutual fund marketing tends to promote those funds with the best recent track record. This timing into hot asset classes and out of lagging ones hurts performance. There have been many studies that have demonstrated that those mutual funds that are among the best performers in a given period perform no better than chance in subsequent periods. (cf. Burton Malkiel, Passive Investment Strategies and Efficient Markets, European Financial Management, Vol. 9, No. 1, 2003, 1-10)
In a recent article in the New York Times (The Mutual Fund Merry-Go-Round), David Swensen, the highly successful head of Yale's endowment, discusses problems in the fund industry. He explains how many investors are ill served by mutual funds and the brokers who continuously push investors into those funds with the top ratings. Investors often rotate out of poor performing mutual funds tracking a lagging asset class and into the hot ones at precisely the wrong moment.
Yale's Swensen makes a few suggestions:
"...individual investors should take control of their financial destinies, educate themselves, avoid sales pitches and invest in a well-diversified portfolio of low-cost index funds."
"...the Securities and Exchange Commission should ... encourage individual investors to embrace low-cost index funds and shun the broker-driven churning of high-cost, actively managed funds."
" ...the S.E.C. should hold the mutual fund industry to a "fiduciary standard," one that puts clients' interests first. Currently, retail brokers operate under a weaker standard."
As a fee-only Registered Investment Advisor (RIA), Red Lighthouse acts as a fiduciary, which requires the firm to put our clients' interests first. A low cost, highly diversified, passive approach is at the core of our investment philosophy.