May 2010
One week until the IABC World Conference
Elizabeth Trew
Elizabeth Trew,
PIC Director of Communications

Professional Independent Communicators (PIC) has some 150 very talented individuals who practice in every field of communications - public relations, writing and editing, graphic design, social media, podcasting, media relations, communications planning and consulting, to name just a few.
When cloning is not an option
PIC's Marketing Committee is looking at ways to promote independents throughout North America to IABC corporate communicators and organizations that could benefit from our services. It will launch its first initiative, a card promoting "indies" with the catchy tagline - "When cloning is not an option" - at the 2010 IABC World Conference. To promote independents after the conference, enough cards will be printed to distribute at IABC/Toronto seminars throughout the year. 
Several PIC members will wear ribbons attached to their conference identification saying "Ask About IABC INDEPENDENTS" to also help get a buzz going at the conference.
Congratulations to PIC's Marketing Committee members - Paulina Callaghan, Sandra Conley, Jo Coughlin, Sue Horner, Teri McMahon, Barb Sawyers - led by Cathy Ledden, RGD, who designed the card with their input.
June 2010 IABC World Conference
Many PIC members will be attending the 2010 World Conference from June 6 to 9. It will be the first World Conference for many PIC members - including me - who decided to go the independent route in the past year. PIC members who've attended previous IABC World Conferences have told me it's a great way to learn about the latest communications practices and a superb venue for networking with international corporate communicators.
Watch for conference updates on the official conference blog. 
The next issue of The Buzz will include a report on the conference from an independent's perspective.  
Director of Communications
In This Issue (links)
PIC Members Celebrate Indies at the IABC World Conference
Save the Date!
PIC Program Report
Join PIC's Google Group
Link With IABC Independents
PIC Members Present at 2010 IABC World Conference
Quick Links
Tidbits of Knowledge
Check out our Independents Toronto blog for content shared by your peers, event podcasts and our wiki. Non-members can visit our podcasts here.

Upcoming events:
2010 IABC World Conference
Writers needed
We'd love to hear from you if you're interested in becoming a volunteer writer for PIC or IABC's Communicator.
PIC's MISSION & The Buzz
PIC's mission is to support independent IABC/Toronto communicators through professional development, networking and marketing.

The Buzz is PIC's e-newsletter, intended to keep independent communicators informed about our activities, share professional development tips from past meetings and keep us aware of what's going on.
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2010 IABC World Conference Community Project - June 5
- Event open to all PIC members  
Join IABC Toronto's Social Responsibility Committee and conference participants for a team-building volunteer event at Evergreen Brick Works to kick-off the 2010 IABC World Conference.  All PIC members are welcome to attend this event, regardless of whether they have registered to attend the conference. 
Evergreen Brick Works is a community environmental centre that inspires and equips visitors to live, work and play sustainably. Evergreen is a Toronto-based national charity that makes cities more liveable by deepening the connection between people and nature.  Evergreen is transforming the Don Valley Brick Works into an international showcase for urban sustainability and design. 
Volunteers can make a difference in this sustainable initiative by building native plant beds. So come dressed to garden, weed, make seedballs and help clean-up.
This event includes environmentally-friendly transportation from the Sheraton Centre to the Brick Works, a sustainability cities tour, a visit to the Farmers Market and a local organic picnic lunch -  catered by Vert Catering.
For more information about this exciting volunteer event, watch the video on IABC's 2010 World Conference website.   
Date & Time:  Saturday, June 5 from 9:00 a.m. to 1:00 p.m.
Cost: $50 for PIC members and conference registrants. Includes return transportation to the Brick Works from the Sheraton Centre, tour and lunch. Note: IABC/Toronto will make a financial contribution to Evergreen for each participant.
Sponsor: IABC Toronto's Social Responsibility Committee
PIC members are encouraged to join fellow IABC members from around the world and come to the Brick Works by bus. Buses leave the Sheraton Centre (123 Queen Street West) at 9:00 a.m. and return at 1:00 p.m.
Don't miss this opportunity to join IABC's global member community and help create this sustainable initiative.  Register now!
SMOjoe teaches us to "feed the humans and robots" with effective social media marketing practices
By Jane Reeves, JRW Writing & Communications Consulting
When you attend a seminar, how often is it roaring with laughter? I'll bet it's common practice for Rob Campbell, CEO of, the engaging and unorthodox presenter at the PIC seminar held at Ryerson's Oakham House on May 12, 2010.
However, Rob did much more than entertain; he enlightened and enriched our knowledge on the hot and ever-evolving topic of social media. "Rob Campbell, aka Smojoe, wowed the audience by delivering an engaging presentation chockfull of in-depth content about Social Media Marketing (SMM)," says IABC/Toronto PIC director of programming, Paulina Callaghan, ABC. "I am personally supercharged with SMM knowledge and can't wait to enact on the ideas that have sparked since attending the seminar!"
Rob introduced more than 40 PIC, IABC, and other seminar attendees to his unique social media marketing practices that have brought him and his clients great success.
Start a new conversation or join in!
Connect with other independents in the GTA at PIC's Google Group:  The group is open to everyone now and approvals are not required to join the group. 
Start your own discussion or contribute to existing discussions.  If you have something that can't wait for the next issue of The Buzz, this is the place to post it.
Connect with other IABC Independents on LinkedIn  
Just last month PIC invited independents to join PIC's LinkedIn community and we already have 45 members.
Thanks to Barb Sawyers for starting this group and creating momentum by asking members what they want from the group.  
To find out what "indies" are talking about, link to IABC Independents.
PIC Members Present at IABC World Conference 2010
If you plan to attend the upcoming IABC World Conference, you will have the opportunity to see three dynamic PIC members - Mary-Ellen Hynd, Cyrus Mavalwala and PIC Chair Donna Papacosta -present at the conference.
Social responsibility strategist and educator Mary-Ellen Hynd, will co-present Pitching sustainability to your organization. This session is a must for communicators to learn how to reposition sustainability as a means to enhance both their reputation and market share.
Award-winning PR practitioner Cyrus Mavalwala, ABC, is co-presenting Act like an agency - from within. By attending this presentation, communicators can increase their value to their organization by learning to think and act like an agency.
Donna Papacosta of Trafalgar Communications will give practical advice on telling stories in sound and pictures in Integrating multimedia into your social media campaign. In this session, you'll learn to tell stories through blogs, podcasts, Facebook, Twitter and YouTube and more. 
If you haven't registered for the conference by May 28, you can still register on-site for all events except for the sold-out Gold Quill Awards Gala dinner. Daily rates are also available for those who are unable to attend the entire conference. 
For registration information and daily rates for the conference, go to

PIC is a special interest group of IABC Toronto. As the largest chapter of the International Association of Business Communicators, IABC Toronto provides access to products, services, activities and networking opportunities in Toronto and around the world. IABC helps people and organizations achieve excellence in corporate communications, public relations, employee communication, marketing communication, public affairs and other forms of communication. For more information, visit the
IABC website.
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