The CEO of the world’s largest consumer products company speaking about the ways in which the electricity industry can successfully emulate Procter & Gamble in engaging consumers. Can the same techniques used to sell such diverse products as Tide Laundry Detergent, Old Spice Body Wash, Gucci Fragrance, and Crest Toothpaste be used to sell smart grid to the consumer? Forum attendees will hear Procter & Gamble Chairman of the Board, President and CEO, Bob McDonald share some of P&G’s renowned consumer marketing strategies and then moderate a roundtable discussion with utility and vendor CEOs on the ways in which the electricity industry might apply those strategies to successfully engage consumers in the benefits of smart grid technologies.

The GridWise Global Forum is the only event that provides a truly global perspective on smart grid as seen through the eyes of the most senior international business and government leaders whose vision is guiding this revolutionary transformation.

REGISTER NOW and save up to $200. Early registration ends July 31.

We look forward to seeing you in November!