CEO Advisor Newsletter

May 2012

         Grow your business to the next level™              

In This Issue
CEO Advisor Speaks at Asia Business Association Conference

On April 19, the Asian Business Association O.C. ( hosted a Business Development Conference at the Anaheim Marriott.  CEO Advisor, Inc. CEO/President Mark Hartsell, MBA, was a guest speaker on Accelerating Sales and Growth. 

The presentation highlighted topics such as sales, sales management, sales productivity, implementing a CRM, marketing and leadership.  CEO Advisor, Inc. specializes in business advisory services on growth, strategy, sales, sales management, marketing, finance, fund raising, mergers and acquisitions.  
The conference was moderated by President-elect Sanjay Dalal, CEO of oGoing, Inc. (, a small business social media network that promotes and generates leads for small business owners.  Sponsors for the Asian Business Association O.C. event included Wells Fargo and The Walt Disney Co.  
For more information on growing your business to the next level, contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. at 949-759-8676, by email at or visit



"Mark Hartsell and CEO Advisor, Inc. provide a unique advisory service for CEOs. He not only tackles high level strategic issues to assist CEOs navigate through challenging times, but Mark also gets very involved in actually addressing important issues head-on by performing the work to achieve tangible results.  


Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way."

Partner, Haynes & Boone, LLP



Words of Wisdom  

"Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile."

Vince Lombardi

Member of Accredited Organizations:
  • Tech Coast Venture Network (Board Member) 
  • TechBiz Connection (Board Member) 
  • Technology Council

Quick Links
  • Greetings!

    CEO Advisor, Inc.'s mission is to provide CEOs, presidents and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business to the next level.

    With over thirty-three years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, we have the experience to drive your company forward. I attended the University of Maryland, achieved a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from the Wharton School of Business, University of Pennsylvania.  

    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at (949) 759-8676, by email at or visit us at for more information.   

    Mark Hartsell, MBA
    7 Ways Small Business Owners
    Grow to the Next Level

    CEO Advisor can help you today!

    Here are seven key aspects of a growing, prosperous company that every business owner needs to focus on:

    1. Recurring Revenue/Retainer

    The true test of a solid business model is a) a "need to have" product or service and b) a recurring revenue model. CEO Advisor assists in formulating repeat, forecastable revenue to increase sales, profits and value of your business, whether you offer services or sell products.

    2. Goal-Setting to Raise the Bar
    Goals are vital to focus your efforts, measure progress and track achievements. Accountability is the path to success, and the opportunity to push your comfort zone and take calculated risks to fuel growth. Creating a plan for this growth in the form of long and short term goals, a Business Plan, or even annual goals and tasks will help your business reach new levels of success. Seek expert advice to formulate, quantify and implement your goals.

    3. Implement a CRM
    Sales, sales tracking, building your sales prospect database and reporting are all key to increasing sales productivity and marketing to your prospects. A CRM, such as, is also critical to managing your sales team, building and tracking your sales pipeline and forecasting sales.

    4. Target and Sell to Profitable Customers
    Targeting, selling and retaining desirable customers play a key role in the continued success of a small business. Focusing on selling a targeted list of two hundred to three hundred large prospects in your primary markets can move the needle on sales significantly. This will result in substantial growth.

    5. Marketing
    Many small business owners use online marketing to target prospects, generate leads and "prime the pump" on their sales prospects. The most successful small businesses formulate and test new methods of traditional and online marketing.  A marketing plan with a schedule and budget can be created, executed and tracked with a minimal investment. Consistently monitoring, testing and adjusting your marketing activities can be a valuable way to increase sales and grow your business to the next level.

    6. On-going Training and Learning

    No matter how much you achieve, there will always be more to learn and apply for greater success. Sales team training is critical to every business. This will always convert into greater sales. Even if you don't have the time or the desire to learn in a traditional classroom setting, there are a number of ways you can advance your knowledge and continue to learn so your business can continue to thrive. For example, you can do sales training at weekly sales meeting, use online training, self-paced programs, Lunch-n Learns or hire a sales/business advisor to train your salespeople and properly use your CRM for greater results.

    7. Delegate
    Delegating effectively can be the difference between reaching your growth goals and burning out. Many small business owners are resourceful people and are multi-tasking. It can be challenging to identify the tasks you don't need to do in order to focus on the highest and best use of your time. Once you overcome this challenge, you will have more time to dedicate to what you do best - grow your business.

    To discuss your business needs, contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 759-8676 or for a free initial consultation. 


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    Call (949) 759-8676

    Copyright 2012 CEO Advisor, Inc. All rights reserved.