CEO Advisor Newsletter

March 2012

         Grow your business to the next level™              

In This Issue
CEO Advisor, Inc. Advises
Heaton & Associates
on Strategy and Growth

March 1, 2012 - CEO Advisor, Inc. (, a leading business advisory firm serving the needs of CEOs, presidents and business owners of small and mid-size companies is providing strategy, growth, sales and marketing advisory services to Heaton & Associates, an energy and environmental consulting firm. 

CEO Advisor, Inc. provides affordable, hands-on advisory services on strategy, goals, funding, sales strategy, sales team building, marketing, finance, mergers and acquisitions to grow businesses to the next level.  As a trusted CEO Advisor to business owners since 2004, the firm specializes in driving growth and profits exclusively for business owners in a one-to-one advisory role on a weekly basis.

Heaton & Associates ( is a small firm that provides a full range of consulting services for oil and gas companies, refineries, pipeline companies and environmental companies to reduce risk, reduce costs, increase profits and generate a high return on investments.    

CEO Advisor, Inc. works directly with Jim Heaton, President, on the proper strategy, pricing, business model, sales strategy, marketing and growth plan.  CEO Advisor, Inc. provides the President with a clear path to growth and greater profitability.

Jim Heaton, President of Heaton & Associates states, "Growth is our number one initiative for 2012.  CEO Advisor has been the catalyst to drive growth in our firm.  Mark Hartsell understands small business owners and works both on-site and off-site to generate the results we need. Mark's experience and practical advice was essential. Reading business books and seminars cannot substitute for decades of business expertise."

Mark Hartsell, CEO of CEO Advisor, Inc. states, "With thirty-three years of experience in managing and growing small to mid-size businesses, I identified the needs of Heaton & Associates, formulated a plan of action based on the goals we established.  CEO Advisor, Inc. produces results by working directly with the President in a weekly meeting or conference call and performing hands-on work to generate progress every week to accomplish our clients' goals." 

About CEO Advisor, Inc.
CEO Advisor, Inc. provides business advisory services affordably and effectively to meet the specific needs of CEOs, presidents and business owners of small to mid-size companies in a wide range of industries, including technology, services and light manufacturing.  CEO Advisor, Inc.'s mission is to advise business owners with the needed expertise and focus, coupled with hands-on advice and work performed to grow your business to the next level.  By specializing in the needs of CEOs, presidents and business owners, we focus on growth, opportunities and challenges that you and your business encounter every day.

Contact CEO Advisor, Inc. today at (949) 759-8676 or by email at or visit us at for more information.


Words of Wisdom  



"Many of life's failures are people who did not realize how close they were to success when they gave up."   

Thomas Edison  




Quick Links
  • Greetings!

    At CEO Advisor, Inc., our mission is to provide CEOs, presidents and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business to the next level.

    With over thirty-three years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, we have the experience to drive your company forward. I attended the University of Maryland, achieved a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from the Wharton School of Business, University of Pennsylvania.

    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at (949) 759-8676, by email at or visit us at for more information.   

    Mark Hartsell, MBA

    Four Key Traits of
    High Performance Companies

    What does it mean to be a high performance company in today's business environment? Companies take a unique approach to the way they recruit talent, motivate employees and create loyal customers. Many claim to be high performance companies, but few have the DNA that actually allows them to do things the rest of the market only dreams about.

    Here are four key traits of high performance companies:
    1. True Sales Culture
      In a true sales culture, everyone is proactive and is accountable - the CEO, the sales team, marketing, operations, all the way to human resources. Making everyone accountable helps the company become all about customer success. When you hear about a company having a true sales culture, everybody talks to customers, everyone is a prospective or existing customer. You may think of pushy employees trying to do what's best for them, but that's not what "making everyone a salesperson" is about. It's about getting everyone to think less about their own internal process, and think more about what they do, and how that impacts the customer. This enables a singular focus on the customer's success - in every single thing that the company does.
    2. Insane Focus on Their People
      This is what I like to call Winning As a Team. Smart companies have developed a scientific approach to whom and how they recruit, how they train, and how to keep people motivated. Businesses should ensure their employees think about their career path as less of a day-to-day job, but rather as an on-the-job mastering of long-term success. Teach the sales team with training, incentives, examples, and motivation and they will not just learn, but they will also help you build a sales machine within your company. Other companies may say, "people first," but at its core, you can't just believe it, you have to act on it.
    3. Track, Measurement, Metrics
      Companies that track, measure and review meaningful metrics gain a distinct competitive advantage. This gives CEOs and presidents insight into the productivity of employees daily, weekly and monthly, and ultimately drives motivation to achieve goals. The leadership at high performance companies is empowered with up-to-date information on employees, sales, marketing, accounting and customer issues. This enables CEOs, presidents and business owners to add a unique personal touch to improve performance and the bottom line.
    4. Service, Service, Service
      Focus on the customers' needs. This idea might be the most important. We all know happy customers are the best customers. Additionally, by focusing on the customers' needs, you will uncover many desired products and services that you can upsell and cross-sell to them. Businesses that go above and beyond to show the customer they have their best interests in mind are the companies that perform and grow at the highest level. Companies that not only track their own performance, but the satisfaction of their customers create long-term loyal relationships. 

    CEO Advisor, Inc. can help your company achieve these four traits and become a high performing company. We work with CEOs and small business owners to generate profitable growth. Contact us today for a free consultation by calling (949) 759-8676 or emailing us at

    Member of Accredited Organizations:
    • Tech Coast Venture Network (Board Member) 
    • TechBiz Connection (Board Member) 
    • Technology Council
    • OCTANE



    "Mark Hartsell, CEO of CEO Advisor, Inc, is an invaluable asset to me as a business owner. His experience, insight, and guidance, his professionalism, and genuine concern for my success are why I strongly recommend Mark to any business owner, large or small."   

    President and CEO
    Video Production Company 


    Visit us at


    Call (949) 759-8676

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