CEO Advisor Newsletter
February 2011

         Grow your business to the next level™           

In This Issue

Contact CEO Advisor, Inc. today for a FREE Initial Consultation on growing your business to the next level. Call us at (949) 759-8676 in CA, or (301) 580-8071 in the DC Metro area.

CEO Advisor, Inc. Advises Innov Corp. on Strategy, Marketing and Sales 

 CEO Advisor, Inc. advises Innov Corp.

CEO Advisor, Inc., ( a leading business advisory firm serving the needs of CEOs, presidents and business owners of small and mid-size companies, is providing strategy, marketing and sales advisory services to Innov Corp. dba Innovation Solutions ( of Santa Ana, CA.  

CEO Advisor, Inc. advises on growth, strategy, company goals, funding, sales strategy, sales team building, marketing, turnarounds and mergers and acquisitions by working directly with CEOs, presidents and small business owners as a trusted advisor.  Since 2004, the firm has accelerated the growth and profits of many small to mid-size companies with consistent success.

Innov utilizes best of breed software from partners including SAP, HighJump Software and other software applications to create fully integrated technology solutions to optimize their clients' online sales.  Daniel Proulx, President of Innov states, "CEO Advisor is providing the expertise to drive our business forward.  Their proactive, hands-on approach is what we need to realize our potential and ensure accelerated growth in 2011."

Mark Hartsell, CEO of CEO Advisor, Inc. states, "Innov has tremendous expertise in providing technology solutions for Internet retailing and distribution.  Together, we are focusing on growing the business to the next level as a national company."  


About CEO Advisor, Inc.

CEO Advisor, Inc. provides business advisory services affordably and effectively to meet the specific needs of CEOs, presidents and business owners of small to mid-size companies in a wide range of industries, including technology, services and light manufacturing.  CEO Advisor, Inc.'s mission is to advise business owners with the needed expertise and focus, coupled with hands-on advice to grow your business to the next level.  By specializing in the needs of CEOs, presidents and business owners, we focus on the growth, opportunities and challenges that you and your business encounter every day. 


Contact CEO Advisor, Inc. today at (949) 759-8676 in So. California, or (301) 580-8071 in the DC Metro area, by email at or visit us at for more information.


Contact Innov Corp. at (714) 259-8009, by email at

or visit them at

for more information.



Quick Links

  • Words of Wisdom  

    "It wasn't until quite late in life that I discovered how easy it is to say 'I don't know'."


    Somerset Maugham

    Member of Accredited Organizations:
    • Tech Coast Venture Network
    • Technology Council
    • OCTANE
    Client Testimonial 

    "CEO Advisor, Inc. has been acting as our advisor in the marketing and sales area for over the past 3 months. Mark Hartsell has been helping me to establish a Marketing and Sales Plan to grow our business.  He has been extremely valuable in guiding me (and directly assisting me) in this work. There is no way I would have been able to get where I am today without his help. I highly recommend his services."
    CEO, Technology Company 

    At CEO Advisor, Inc., our mission is to provide CEOs, Presidents and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business to the next level.

    With over 30 years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, we have the experience to drive your company forward. I have a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from the Wharton School of Business, University of Pennsylvania.
    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at (949) 759-8676, by email at or visit us at for more information.   

    Mark Hartsell, MBA


    The Key to Implementing and

    Achieving Your Goals 


    CEO Advisor can help you reach your goals.


    The most important step in executing well is to build a bridge that connects the vision and the strategy to the execution plan.  


    Thomas Edison famously said, "Vision without execution is hallucination." It's true. As countless CEOs have proved, knowing what you want to do and where you want the company to go may be less than half the battle. 


    Not so many years ago strategy was king. Leaders immersed themselves in planning how best to achieve their company's goals. They assumed that this strategizing would pay off. And yet, for too many organizations, results from these well-crafted visions were very few and far between. Quite simply, they couldn't execute. 


    Now the business world has shifted its focus to execution - execution of initiatives and the consistent delivery of results. If an organization can't execute, nothing else matters: not the most solid, well thought out strategy, not the most innovative business model, not even the invention of technology that could transform an industry. 


    So, given the buzz about having a clear and compelling vision and a realistic strategy, why can't some leaders execute despite having a sound strategic planning process in place. 


    A staggering 64 percent of CEOs who indicated that there was an execution gap also lacked confidence that it could be closed. Most organizations simply aren't set up to execute well. 


    If you're like many CEOs, you've bought into the conventional wisdom about strategy execution. It goes something like this: communicate an inspiring vision and realistic strategies, make sure you have an engaged and committed team with the right skills, and focus on the customer to ensure success. But while it sounds good, evidence indicates that something is missing from the equation. 


    The Key to Execution 


    We discovered that there are five factors that set apart the companies with the best performance results and those that are more effective at execution.   


    In companies whose CEOs or business owners did report gaps, the presence of these factors contributed to a confidence that the gap could be closed. If you have them in place in your company, you are more likely to be able to keep the strategy-execution gap from forming, or to close the gap once it exists. The five keys are as follows: 


    1. The Ability to Manage Change. We all know that change is inevitable. However, despite their best efforts, many companies can't seem to translate that knowledge into positive action. That's a dangerous shortcoming. Embracing the spirit of innovation and change can help you reach new levels of success, while being rigid and unwilling to change can cause serious, perhaps irreparable harm. 


    2. A Structure That Supports Execution. Don't assume that organizational structure is just about efficiency. The right structure can also enhance accountability, coordination and communication, and ensure that decisions are being made close to the action. These are key components of getting things done. 


    3. Involve the Right People In The Right Decisions. Involving employees or advisors in decision-making is important, sometimes critical. Some CEOs view it as a sign of weakness while others fear giving up control. In reality, the world is too complex for any CEO to go it alone. To make good decisions, you must seek out the perspectives of others.  Involving people in decisions gets them focused on generating solutions to problems rather than complaining or waiting to be told what to do. 


    4. Accountability and Alignment Between Leaders and Company Priorities. No company should ever have two sets of goals and priorities, one for the leader(s) and one for the employees. When leaders say one thing and do another, business suffers. It might surprise you to learn exactly how much execution depends on the consistency of a CEO's behavior with the company's goals and priorities. Accountability and discipline is a critical factor. 


    5. Company-wide Discipline and Cooperation.  Most employees have good intentions. They want to cooperate with colleagues. Yet ensuring that decisions and actions are coordinated in a disciplined manner across the company requires more than words. It takes shared goals and clearly defined roles.


    In addition, people must be held accountable for fulfilling commitments and taking responsibility for doing their jobs properly. This requires a combination of direct leadership and systems that encourage and reinforce the appropriate behavior.  


    CEO Advisor, Inc. has the expertise and experience to grow your business to the next level.  Contact CEO Advisor, Inc. today at (949) 759-8676 in So. California, or (301) 580-8071 in the DC Metro area, by email at or visit us at for more information. 

    Visit us at

    Call (949) 759-8676 in CA or
    (301) 580-8071 in the DC Metro Area
    Copyright 2011 CEO Advisor, Inc. All rights reserved.