CEO Advisor Newsletter
August 2010

         Grow your business to the next level™           

In This Issue

Contact CEO Advisor, Inc. today for a FREE Initial Consultation on growing your business to the next level, and receive a FREE copy of the Business Briefing of the 2010 Hiring Incentives Act. Call us at (949) 759-8676 in CA, or (301) 580-8071 in the DC Metro area.

CEO Advisor, Inc. Advises  
 MechoTech, LLC
on Sales/Growth
CEO Advisor advises MechoTech 
CEO Advisor, Inc., a leading business advisory firm serving the needs of CEOs, Presidents and business owners of small and mid-sized companies, is advising the CEO of MechoTech, LLC on sales strategy, marketing and growth initiatives. 
MechoTech, LLC is a full-service product development and engineering services company serving clients in California.  The company combines innovation and creativity to generate results for its clients.  Moe Sarraf, CEO of MechoTech, LLC states, "I am pleased with our progress and you are doing a great job. I wish I could have met you earlier."
CEO Advisor, Inc. is focusing on sales strategy, forecasting, building an indirect sales channel, marketing and growth by working directly with the CEO of MechoTech.  As a trusted advisor to the CEO, Mark Hartsell, MBA, is working hands-on in a business advisory role to generate a high return on investment and accomplish critical needs of the company.
Mark Hartsell, CEO of CEO Advisor, Inc. states, "MechoTech has both tremendous potential, as well as, in-depth expertise to offer its clients.  We focus on the specific needs of the business owner to produce tangible, measurable results.  As a business advisory firm for small to mid-size companies, our expertise in growing companies coupled with the CEO's industry expertise enables us to quickly achieve specific, defined goals."
About MechoTech, LLC
Founded in 2002, MechoTech is a product development and engineering services company based in southern California.   The company manages full product development cycles from concept to design and production, including complete support for all steps in product innovation and process to supplement each client's internal resources - on time and on budget.  Visit for more information.
About CEO Advisor, Inc.
CEO Advisor, Inc. provides business advisory services affordably and effectively to meet the specific needs of CEOs, Presidents and business owners.  CEO Advisor, Inc.'s mission is to advise small and mid-sized companies with the needed expertise and focus, coupled with hands-on advice to grow your business to the next level.  By specializing in the needs of CEOs, Presidents and business owners, we focus on the growth, opportunities and challenges that you and your business encounter every day. 
CEO Advisor has the expertise, coupled with hands-on advice to help you increase sales and profits for a growth year in 2010. Contact us for a free initial consultation at (949) 759-8676 in CA or (301) 580-8071 in the DC Metro area, by email at or visit us today at

Quick Links
    Words of Wisdom
    "All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible." 
    Orison Sweet Marden, American Writer
    Member of Accredited Organizations:
    • Tech Coast Venture Network
    • Technology Council
    Copyright 2010 CEO Advisor, Inc. All rights reserved.
    At CEO Advisor, Inc., our mission is to provide CEOs, Presidents and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business to the next level.
    With 30 years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, we have the experience to drive your company forward. I have a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from the Wharton School of Business, University of Pennsylvania.
    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at or visit us at for more information.   
    Mark Hartsell, MBA
    Confidence to Succeed 
    Grow your business in 2010 with CEO AdvisorThe Coast Guard recently played host to Authentic Leadership Institute (ALI) President Nick Craig, who spent a week on the Coast Guard's USCGC Eagle. A 300-foot tall ship, the Eagle has 56 crew members and 141 trainees, most between the ages of 20 and 22. They spend considerable time at sea, and their work is grueling. "No matter what shift they're assigned to, they're on call 24-7," Craig says. "If the winds shift and the sails need to be changed in the middle of the night, the entire crew gets up. Space is tight, there is little privacy, and personal lives are put on hold. Why would anyone choose this? I spent a week seeking the answer to that question."
    What Craig discovered has implications far beyond sailing a tall ship. "The executives I'm working with right now at ALI and in my programs at Wharton are facing a crisis of confidence. They're challenged with an economy that's the worst it's been in decades. Uncertainty is the new status quo. And their self-assurance is taking a hit. But the crew of the Eagle faces life-threatening situations almost daily. They must operate in an environment over which they have no control. And yet these are some of the most confident people I've ever met."
    One crew member, Kathryn Turner, a 21-year-old woman, told Craig her goal was to become a rescue swimmer. Only two out of every class of 12 succeed in attaining the position that has them jumping out of helicopters into stormy seas to perform rescues. "I'm not doing this for the money," she told him. "I could have gone to the academy to become an officer, but officers can't be rescue swimmers. You've got to be enlisted. I'm doing it because I want to be involved directly in saving people's lives. I wouldn't trade this for anything."
    In the parlance of authentic leadership, Kathryn's reason is an Intrinsic Motivator. She is on a career path because of a deeply held motivation: there is nothing more significant to her than saving lives. Achieving that personal goal is more important than status and salary, which are Extrinsic Motivators.
    Tapping Into Real Needs
    Executives used to be able to rely solely on extrinsic motivators to get the job done. In the 'old days,' CEOs would sit down with their management team and tell them they had to make some tough cuts. There were rough days ahead, but we'd say, "Don't worry, we'll take care of you." And they did. The CEO could give them a bonus, or some stock options. Today, they are told there is hard work to do, but there are no rewards.
    If your confidence is built on satisfying extrinsic motivations, you're at the mercy of external events. It's all about how you're perceived and how you're rewarded. Your feelings of self worth rely on your salary, your bonus, power, and position. When the economy goes bad, when your control over your environment fades, you lose faith in yourself. Now more than ever it is critical that CEOs and business owners determine the personal motivators and strengths that set them apart. Why are you doing what you do? If it's only for money or power, you're hitting a low right now. What changes do you need to make in your current environment to be able to satisfy your intrinsic motivations?
    We're told we need to be generalists - a business owner must possess a wide-ranging collection of skills that he or she puts into play every day. This approach isn't realistic, and it doesn't build confidence. When we know our true strengths and work to develop and exercise them, when we increase the time we spend doing what we're good at, we're tapping into our intrinsic motivators.
    Changing the Equation
    To renew confidence in this climate, CEOs, Presidents and business owners must first identify their strengths and intrinsic motivators. Most CEOs operate under that 'generalist' label. They spend about 20 percent of their time doing what they're really good at. The other 80 percent is given over to everything else. Imagine the transformation that occurs when you change the equation. Spend 40 percent on what you enjoy doing and are really good at. You'll still have 60 percent to answer email, run meetings - whatever your 'necessary evils' may be. Spending more time doing what you do best will not only increase confidence, but will make you more successful and in turn bring greater success to your company.
    Ultimately, the message is that confidence can't be bought, and it shouldn't be built on extrinsic factors over which there is little or no control. If the focus is on position and financial gain, with the belief that, in turn, the intrinsics will be satisfied, the equation is backwards. There's nothing wrong with wanting the trappings of success. But real confidence, and true success, comes from the feeling that you are doing things for the right reasons. That's when you hit the 'sweet spot,' equilibrium between intrinsic and extrinsic motivators where both are satisfied.
    You can take this time of uncertainty to renew your confidence. But it's not about seeking more extrinsic satisfaction. Begin to understand, on a much deeper level, what your gifts are. What you are good at. Where you find meaning. By gaining this knowledge and changing the way you spend your time to exercise and develop your strengths, the confidence will return. But this time, it won't be at the mercy of the environment. You'll own it from the inside out.
    By gaining the confidence you need, you can apply the needed expertise to achieve success. Contact Mark Hartsell, CEO of CEO Advisor, Inc, to discuss your needs and gain a free initial consultation at (949) 759-8676 in CA, or (301) 580-8071 in the DC Metro area, or by email at
    (Source: Wharton Business School - Executive Education)
    Client Testimonial  
    "Mark Hartsell's expert knowledge in business and marketing has brought our company to a higher level of potential growth.  CEO Advisor, Inc. is the key to success for any entrepreneur, start-up company, or mature company.  It is a great honor to recommend Mark Hartsell of CEO Advisor, Inc."
    CEO, Engineering Services and Manufacturing Firm


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