CEO Advisor Newsletter™
June 2010

         Grow your business to the next level™           

In This Issue

Contact CEO Advisor, Inc. today for a FREE Initial Consultation on growing your business to the next level, and receive a FREE copy of the Business Briefing of the 2010 Hiring Incentives Act. Call us at (949) 759-8676 in CA, or (301) 580-9071 in the DC Metro area.

CEO Advisor, Inc. Advises Amazing Magnets, LLC on Growth 

CEO Advisor to advise Amazing Magnets 
CEO Advisor, Inc., a leading business advisory firm serving the needs of CEOs of small and mid-sized companies, is advising the CEO of Amazing Magnets, LLC on growth initiatives.  
Amazing Magnets, LLC is a leading company in the sales of licensed Neodymium (NdFeB) magnets.  These rare earth magnets are powerful, high quality and are used in the manufacture of many industrial and commercial products, as well as, educational and general craft products.
CEO Advisor, Inc. is focusing on the needs of Amazing Magnets in strategy/planning, growth, sales and marketing.  As a trusted advisor to the CEO of Amazing Magnets, Mark Hartsell, MBA, is providing a complete set of advisory services with a focus on organic growth and increased profitability. 
Mark Hartsell, CEO of CEO Advisor, Inc. states, "We are a hands-on, growth oriented business advisory firm adding value to our clients by providing expertise in order to achieve the CEO/business owner's specific goals.  This is the basis for both growth and business success."
Tim Boettcher, CEO of Amazing Magnets states, "CEO Advisor has been an excellent resource to work with, as we develop and refine some of our strategic initiatives moving forward.  Often daily operations can distract from getting the necessary things completed.  CEO Advisor has helped us to focus, and keep our goals on track.  It is great to have a local trusted resource we can call on, without having to hire additional internal staff."

About Amazing Magnets,
Amazing Magnets, LLC was established in 2002 as an internet retailer of specialty magnets.  The company concentrates primarily on NdFeB magnets, as well as, SmCo, Ferrite, and rubberized magnet products targeting original equipment manufacture (OEM), industrial, commercial and Internet sales for both U.S. and international customers.  Visit for more information.
About CEO Advisor, Inc.
CEO Advisor, Inc. provides business advisory services affordably and effectively to meet the specific needs of CEOs and business owners.  CEO Advisor, Inc.'s mission is to advise small and mid-sized companies with the needed expertise and focus, coupled with hands-on advice to grow your business to the next level. By specializing in the needs of CEOs and business owners, we focus on the growth, opportunities and challenges that you and your business encounter every day. 

Contact us for a free initial consultation at (949) 759-8676 in CA or (301) 580-8071 in the DC Metro area, by email at or visit us today at

Quick Links
    Words of Wisdom
    "Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind."

    ~ Bruce Lee, martial artist and Actor
    Visit us at

    Call (949) 759-8676 in CA or
    (301) 580-8071 in the DC Metro Area
    At CEO Advisor, Inc., our mission is to provide CEOs and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business to the next level.
    With 30 years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, I have the experience to drive your company forward. I have a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from the Wharton School of Business, University of Pennsylvania.
    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at or visit us at for more information.   
    Mark Hartsell, MBA
    Business Growth is a  
     Calculated Risk

    Grow your business in 2010 with CEO Advisor

    Growth of your business should be the result of your overall business strategy. It should not be a reaction to solve a particular cash flow issue or problem in the company.  Knowing the best strategy to use should be the task of the company's CEO or business owner, along with its key managers or board of directors.  Whether your company does or doesn't have an active board that participates in the strategic management process, consider a business advisor to help you during these critical steps and planning processes.
    In today's highly competitive environment, the decision to grow or expand a small business should be made once you have properly planned for the key issues and steps.  Too often, plans for growth fail to meet the company's long-term strategic goals.
    Outside directors and advisors bring fresh, new ideas to a company and can provide valuable insight about strategic matters.  The decision to grow the business and the course of action taken will be a major determinant to your future success.
    Many smaller companies aggressively pursue expansion when they are not prepared to do so.  Entrepreneurs also become "locked" in the entrepreneurial mode, a company's first stage of growth, when it is time to transition to the planning mode.  The planning mode involves the execution, tools, expertise and strategic management process to dramatically increase the opportunity of success.
    The CEO/owner who is in the entrepreneurial mode tends to be consumed with the operational issues of the company and pays little attention to strategic growth or the changes taking place within the industry.
    Because so much is at stake whenever the decision is made to grow your business, it's critical to understand the company's current position and performance before committing resources to growth. A good understanding of the company can be achieved through a process often referred to as a strategic assessment.
    The Strategic Assessment
    This assessment process can reconfirm or even inform the CEO/owner of the strengths within the company that may have been taken for granted. An assessment also brings out the weaknesses within the organization that must be acted upon.
    The strategic assessment is performed by a business advisor and begins with an initial client interview with the CEO/owner of the company.  The interview covers the company's history, a review of the organization, the products/services offered, sales/marketing programs and financial reports.
    A series of meetings with the CEO/owner takes place, focusing on the assessment and covering all of the functional areas within the company. The meetings cover management issues, personnel, marketing and sales, operations and finance, SWOT determination and recommendations/goals are developed and finalized.
    The assessment process can help you identify the best strategic alternative for growth - organic growth, acquisition, as well as, hold for a period of time, or even a sale of the business. Provided a growth strategy is chosen, the CEO/owner and management along with the business advisor must then select the type of growth strategy that would be most beneficial.
    Companies that have taken an aggressive growth path without consideration to overall strategic fit and timing have paid a very high price for this decision. Knowing when to hold on a specific growth opportunity is just as important as forging ahead.
    To gain a better understanding of your current situation and your growth alternatives, contact CEO Advisor, Inc. today! We have helped many CEOs and small business owners confront these issues, and grow their business to the next level.
    Contact CEO Advisor, Inc. for a free initial consultation at (949) 759-8676 in CA, or (301) 580-8071 in the DC Metro area, by email at or visit us at
    Client Testimonial 
    "CEO Advisor has been an excellent resource to work with, as we develop and refine some of our strategic initiatives moving forward.  Often daily operations can distract from getting the necessary things completed.  CEO Advisor has helped us to focus, and keep our goals on track.  It is great to have a local trusted resource we can call on, without having to hire additional internal staff."
    Tim Boettcher
    Amazing Magnets, LLC

    Member of Accredited Organizations:
    • Tech Coast Venture Network
    • Technology Council