CEO Advisor Newsletter™
April 2010

         Grow your business to the next level™           

In This Issue

Contact CEO Advisor, Inc. today for a FREE Initial Consultation on growing your business to the next level, and receive a FREE copy of the Business Briefing of the 2010 Hiring Incentives Act. Call us at (949) 759-8676.

CEOs More Optimistic About Economy
CEO Advisor can help your company focus on priorities 
Top executives are increasingly optimistic about the nation's economic recovery, according to the Business Roundtable's first quarter CEO Economic Outlook Survey. Compared with the fourth quarter of last year, more CEOs now expect to see increases in their company's sales (73%), capital spending (47%) and employment (29%) over the next six months.
"We are seeing across-the-board increases in sales, resulting in increased capital expenditures, less job reduction and some employment stabilization," said Ivan Seidenberg, chairman of the Business Roundtable and chairman and CEO of Verizon Communications.
"This survey shows each category of economic measurement moving in the right direction." The survey's overall index - a composite score of several different projections from CEOs -increased to 88.9 in the quarter, up from 71.5 and 44.9 in the prior two quarters. An index of 50 or higher is consistent with economic expansion. 
CEO Advisor, Inc. has the expertise, coupled with hands-on advice to help you increase sales and profits for a growth year in 2010. Contact us for a free initial consultation at (949) 759-8676, by email at or visit us today at
Client Testimonial 
"Mark Hartsell, CEO of CEO Advisor, Inc., is an invaluable asset to me as a business owner. His experience, insight and guidance, his professionalism and genuine concern for my success are why I strongly recommend Mark to any business owner, large or small."
Gregory DePetro
Corporate Video & Film

Words of Wisdom
"There are many qualities that make a great leader. But having strong beliefs, being able to stick with them through popular and unpopular times, is the most important characteristic of a great leader."

Rudy Giuliani
Former Mayor of NYC

Quick Links
    Member of Accredited Organizations:
    • Tech Coast Venture Network
    • Technology Council
    • OC Venture Group
    • OCTANE
    At CEO Advisor, Inc., our mission is to provide CEOs and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business to the next level.
    With 30 years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, I have the experience to drive your company forward. I have a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from the Wharton School of Business, University of Pennsylvania.
    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at or visit us at for more information.   
    Mark Hartsell, MBA
    5 Key Strategies for Increasing Profits

    CEO Advisor can help your increase profits.

    Our research and experience have enabled us to pinpoint five key strategies that value-driven companies are focusing on to address the new economy.
    1. Put People at the Center
    The quality of relationships that a company has with its employees, board members, advisors, vendors and customers is crucial to its success. Leading companies aim to build relationships that are based on mutual benefit, learning, accountability, transparency and trust.
    Many companies state that its employees are its most important asset, but fail to operate this way. Great companies truly believe that people are not the most important asset of a company - but are the company. Everything else is an asset. Employee and customer retention is a major issue today and has a tremendous impact on profits.
    2. Harness Innovation
    The ability and urgency to turn innovative ideas into deliverable products and services has never been more important to the success of businesses today.  Innovation that addresses changing customer needs is the lifeblood of competitiveness, value building and sustainable growth resulting in a substantial impact on profits.
    3. Leadership
    Sustained, long-term business leadership is built upon clarity of purpose, principles and values. In great companies, this purpose extends beyond short-term profit and the creation of shareholder value. It often encompasses a longer-term vision to make a contribution to improve peoples' lives and be a force for progress.
    As Jeff Immelt, Chairman and CEO of General Electric states, "The reason people come to work for GE is that they want to be about something that is bigger than themselves. People want to work hard; they want to get promoted. But they also want to work for a company that makes a difference, a company that's doing great things in the world."
    This starts and ends with leadership and how you motivate your employees, vendors and customers to be great every day.
    4. Create Sales and Reseller Channels
    There is a growing need for improved sales management and reseller channel sales. Successful companies are creating efficient sales opportunities and managing them effectively to higher profits. Some companies are building new types of innovative sales teams to increase the leverage and effectiveness of their sales and marketing budgets. With proper sales management, goals, compensation plans, focus and training, profits can be increased on a large scale.
    5. Performance-driven in Everything
    A growing number of the world's most successful companies track and reward performance in every aspect of their business. They establish goals, reporting, rigorous metrics, incentives, and training programs to create a true performance-driven culture. They report openly on progress towards their targets, and are committed to continuous learning as a way to drive improvement. This accountability, in a positive way, represents one of the largest up-swings in profit.
    The five key strategies we describe above call for commitment and conviction. There are no simple solutions when it comes to delivering profits in today's economy. Competition keeps increasing. Expectations of customers, employees and other stakeholders keep rising. As daunting as these challenges are, it is riskier to do nothing.
    We have helped many CEOs and small business owners confront their issues, and grow their business to the next level. Contact CEO Advisor, Inc. today for a free initial consultation at (949) 759-8676, by email at or visit
    Visit us at

    Call (949) 759-8676 in CA or
    (301) 580-8071 in the DC Metro Area