CEO Advisor Newsletter™
October 2009

Grow your business to the next level™           

In This Issue
CEO Advisor Program
 CEO Advisor Program Meeting
CEO Advisor, Inc., a leader in CEO advisory services to small and mid-size business owners, has recently signed several CEOs to its CEO Advisor Program. Now is a great time to join this extremely economical way to grow your business to the next level.
Mark Hartsell works directly with all CEO clients in the CEO Advisor Program on their individual needs generating results every month. "We are now offering the perfect combination of hands-on, proactive advice and expertise of our full service CEO advisory services with an economical level of expert advice, information exchange and support for CEOs to drive their businesses forward," states Mark Hartsell, MBA, CEO/President of CEO Advisor, Inc.  
The economical 12 month program consists of:
  • 120 Hours of advisory services specifically for CEOs
  • Twelve 1 to 1 meetings at the CEO's location throughout the year
  • 2 full-day CEO Advisor Forums
  • A series of eighteen conference calls
  • Five hours per month of hands-on work by your CEO Advisor 
  • On-going telephone and email advisory services to support the CEO on a weekly basis
  • Satisfaction guaranteed or cancel any time after 90 days with no further obligation
For further information, please go to Join today as membership is limited to 10 CEOs!
Words of Wisdom
" The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the stairs."

~ Vance Havne
Member of Accredited Organizations:
  • Tech Coast Venture Network
  • Technology Council
  • OC Venture Group

Quick Links
    Visit us at

    Call (949) 759-8676 in CA or
    (301) 580-8071 in the DC Metro Area
    At CEO Advisor, Inc., our mission is to provide CEOs and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business.
    With 30 years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, I have the experience to drive your company forward. I have a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from The Wharton School - University of Pennsylvania.
    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at or visit us at for more information.   
                                Mark Hartsell, MBA
    Focus for Increased Profits 
     Strategies for Growing Profits
    Especially today, focusing on a core strategy is more important than ever. When is the last time you spent 3 hours in a room focusing on and re-evaluating your business. I learned the hard way that the problem with strategy is not only developing good strategy but it is in implementing strategy. 
    Outlined below are 3 key principles of small business strategy, as well as the main elements of a strategic plan to boost sales and profits.
    Key Principles of Small Business Strategy
    1. Strategy is focus: Allocate resources where they will do the most good. Work towards your strengths and away from your weaknesses. Develop the company by doing the most important things, according to your long-term objectives.
    2. Strategy is consistent over the long term: Better a mediocre strategy consistently applied over time, than a series of brilliant strategies. It takes time to develop and implement a strategy, more time for the world to react and turn in the right direction. It's very hard to stick with a strategy, because the people executing the strategy tire of it long before the rest of the world does.
    3. Your business' strategy is unique: Context is everything. Formulas and generalizations don't apply. Understand your situation, both external and internal, and develop your strategy to work long-term. Understand your situation, where you are, and what knobs you can turn. Imagine yourself sitting in the driver's seat of a vehicle, and recognize that your controls are limited. You have controls for faster and slower, but not for up and down. Look at your business in the same way, understanding what you can do, and what you can't do.
    Main Elements of the Strategic Plan 
    A strategic plan should include all of the following main points:

    1. Your Vision and Mission: You started your company for a reason and this should be clearly articulated.
    2. High-level Strategy: Strategy is critical to guiding your growth. Strategy assigns priorities. Of the whole range of possible market segments, and the whole range of services and possible sales and marketing activities, which are your main priorities? Strategy is often a matter of understanding when and how to say no, selecting among opportunities. 
    3. Goals: Your goals should be based on your strategy, and be quantifiable and achievable. Your goals should be refined and bring your strategy into focus.
    4. Tactical Foundations of Strategy: In the real world, strategy by itself isn't enough. It's just too easy to develop strategy and then forget about it. A strategic plan should base its strategy on specific tactics that make that strategy realistic, implementable, and trackable. Your tactics should also directly support your goals.
    5. Specific Responsibilities, Activities, Deadlines, and Budgets: We call these Milestones. They are the bricks and mortar of business planning, critical to business success.
    6. Accountability: Strategy assigns accountability. Assign timelines and tasks to specific departments, managers and personnel, including yourself to ensure the highest and best us of your time.
    7. Financial Plan: One of the most important and beneficial aspects of an annual plan is the financial plan. A business needs to stress its priorities and to ensure it is properly capitalized. Growth costs cash. Use this financial plan as monthly and annual goals for sales, profits and cost controls.
    CEO Advisor, Inc. provides CEO advisory services, including business and strategic planning, operational efficiencies, sales planning and team building, marketing planning and implementation, funding, mergers and acquisitions and other services to CEOs and owners of small and mid-size companies. Contact Mark Hartsell, MBA, at today for a free consultation.
    Client Testimonial 

    "I am feeling more confident with everything now that you are involved.  Furthermore, often times I feel like I am going at this all on my own.  Getting you involved has recharged me in many ways!  Greatly appreciated on my side.  I look forward to our future meetings."
    President/CEO, Technology Manufacturing Company