CEO Advisor Newsletter™
September 2009

Grow your business to the next level™           

In This Issue
CEO Advisor Program
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CEO Advisor, Inc., a leader in CEO advisory services to small and mid-size business owners, has recently signed several CEOs to its CEO Advisor Program. Now is a great time to join this extremely economical way to grow your business to the next level. Join by September 15th and attend an all day CEO Advisor Forum at the Balboa Bay Club Resort on September 29th at no charge. 
Mark Hartsell works directly with all CEO clients in the CEO Advisor Program on their individual needs generating results every month. "We are now offering the perfect combination of hands-on, proactive advice and expertise of our full service CEO advisory services with an economical level of expert advice, information exchange and support for CEOs to drive their businesses forward," states Mark Hartsell, MBA, CEO/President of CEO Advisor, Inc.  
The economical 12 month program consists of:
  • 120 Hours of advisory services specifically for CEOs
  • Twelve 1 to 1 meetings at the CEO's location throughout the year
  • 2 full-day CEO Advisor Forums
  • A series of eighteen conference calls
  • Five hours per month of hands-on work by your CEO Advisor 
  • On-going telephone and email advisory services to support the CEO on a weekly basis
  • Satisfaction guaranteed or cancel any time after 90 days with no further obligation
For further information, please go to Join today as membership is limited to 10 CEOs!
Words of Wisdom
"Wherever you see a successful business, someone once made a courageous decision." 

~ Peter Drucker
Member of Accredited Organizations:
  • Tech Coast Venture Network
  • Technology Council
  • OC Venture Group

Quick Links
    Visit us at

    Call (949) 759-8676 in CA or
    (301) 580-8071 in the DC Metro Area
    At CEO Advisor, Inc., our mission is to provide CEOs and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on work and advice to grow your business.
    With 30 years of business experience from corporate America to funding, growing and selling a software company to a large NASDAQ company, I have the experience to drive your company forward. I have a Masters Degree in Business (MBA) from Loyola University and a certification in Mergers and Acquisitions from The Wharton School - University of Pennsylvania.
    To grow your business to the next level, contact Mark Hartsell, MBA, CEO at or visit us at for more information.  
                                Mark Hartsell, MBA
    Increase Your Own Return on Investment: 8 Steps to Take 
    Investment Chart 
    During a time when many businesses are going under, it IS possible to maintain your current level of business with an opportunity to increase it.  By focusing your energy on building and sustaining your existing client relationships, your business can survive and potentially thrive in these perilous times.
    Here are eight steps that will help you to defend and nurture your client base:
    Increase the amount of time you spend with your top clients.
    Treat your longstanding clients as if they were brand new by reaching out to them in person and by telephone with the same energy, enthusiasm, new ideas, and conviction that you had when you were wooing them at the start of the relationship. Ask thoughtful, provocative questions, and then listen deeply as they talk about their concerns and needs.
    Identify the top 10 to 20 contacts in your network, and contact every single one of them over the next 30 days.
    Don't ask for business, but rather offer up an idea, a suggestion, an article or book, an introduction, a business opportunity - anything that might help improve that person's business.
    Consider the potential to raise your prices.
    If the following statements are true, there could be an opportunity to raise your prices: you are well-known for what you do; you have published on your area of expertise; you have one or more established competitors who are higher-priced than you; and you are able to articulate the specific value that clients receive from your services.
    Imagine you are a competitor, and devise a strategy to steal away one of your best clients.
    For example, your competitor might develop a value-added idea or proposal, an innovative contracting approach or a new bundle of services. Now, implement that strategy yourself, with your own client.
    Immediately after completing a client project, ask them for a referral.  
    Most professionals hesitate to ask their clients for other introductions. If you believe in what you do, you shouldn't hesitate to do this. And if your clients believe in the value of your work, they won't hesitate either.
    Sharpen and shorten your communications to clients. 
    We are bombarded by hundreds of messages every day. Whatever document you're writing, or message you're crafting for a client, cut it by 50%. Your clarity and directness will seem refreshing and different.
    Reduce waste and reinvest the savings in gaining help in strengthening current customers and growing your sales and marketing. Now is the time for the strong to get stronger. Many large professional services firms are thriving by focusing on key client needs and flexibly delivering service offerings to areas of greatest need.
    Reduce your client's uncertainty and risk.
    A dozen factors are conspiring to slow investment and postpone client purchases. Do your share to reduce this uncertainty by over-investing upfront to get to know new clients and their organizations; showing flexibility in structuring projects and deals; offering twice as many references as usual; and creating incremental programs with frequent checkpoints. 
    CEO Advisor, Inc. provides CEO advisory services, including business and strategic planning, operational efficiencies, sales planning and team building, marketing planning and implementation, funding, mergers and acquisitions and other services to CEOs and owners of small and mid-size companies. Contact Mark Hartsell, MBA, at today for a free consultation.
    Client Testimonial 

    "Mark Hartsell has been consulting with us for over 3 months, helping me with business planning and to establish a Marketing and Sales plan for our company. We are 12 years old and we need to get on a growth path. He has been extremely valuable in guiding me (and directly assisting me) in this work hands-on. There is no way I would have been able to get where I am today without his help. I highly recommend his services."
    CEO, Technology Company