CEO Advisor Newsletter™
November 2006
Practical Advice that Works

In This Issue

Money Makes the World Go Round

Choosing a Business Advisor

Words of Wisdom

CEO Advisor, Inc. - Member of Accredited Organizations


Money Makes the World Go Round

Businesses exist to make money - regardless of an owner or CEO's motivation. If the business does not drive sufficient revenue, it will fail. In today's economy, the importance of managing profit margins has never been more important. Review your pricing to ensure that you are managing your business for optimal results. Here are some tips for maximizing both gross and net profit margins.
  • Develop A Sales Plan
  • Forecast Your Business!
  • Develop a Marketing Plan
  • Build Your Salesforce
  • Focus on Gross Margins
  • Reduce Direct Labor
  • Review Your Suppliers
  • Examine Expenditures
  • Set Written Goals


Our mission is to provide small and mid-size businesses with the needed focus and expertise, coupled with hands-on advice to grow your business. To take your business to the next level, call Mark Hartsell, MBA, President at (949) 759-8676 or visit us at

  • Choosing a Business Advisor
  • Choosing a business advisor can be one of the most crucial decisions of your business career. As an entreprenuer or CEO, hiring an expert can be one of the most efficient ways to turbo-charge your business. How do you know which expert has the right combination of smarts, skills, experience and personality to move your company in the right direction? To help you choose the right expert for you, here are 7 prudent tips:

    1. Pay attention to the advisor's commentary after you've stated your vision. Do you feel understood or do you need to keep explaining?
    2. Assess whether the expert has a deep knowledge of Finance and Accounting - this is critical to your success.
    3. Observe if the advisor incorporates your thoughts and ideas into the conversation. Do you feel a sense of collaboration?
    4. Assess if the expert understands your needs and provides a fair, workable fee structure.
    5. Get an understanding of the expert's Sales and Marketing knowledge. Has the advisor built and grown their own business?
    6. Agree on a mutually acceptable time-frame. Establish timelines to get started and how long it will take to begin seeing results. Make sure results are measurable.
    7. Trust your instincts. Your 'gut feeling' should be telling you that you and the advisor are on the same page.

    8. Visit our site at for more information, or call Mark Hartsell at (949) 759-8676 for a free consultation.

  • Words of Wisdom
  • "Forget about the consequences of failure. Failure is only a temporary change in direction to set you straight for your next success." - Dennis Waitley

  • CEO Advisor, Inc. - Member of Accredited Organizations

    • Tech Coast Venture Network
    • Technology Council
    • Irvine Chamber of Commerce
    • Newport Beach Chamber of Commerce
    • Institute for Independent Business

    Or call (949) 759-8676

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