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Five Web Marketing Mistakes to Avoid
Without a doubt, most of
us
are constantly finding out new ways to improve our
web marketing efforts to increase site traffic, leads
and sales. Here are five mistakes to avoid:
- Spam - The sure fire way of getting your
site
blacklisted from the major search engines.
- Single Keywords - Single keywords aren't
going to
hit the bullseye in a traffic sense. Use keyword
phrases which accurately reflect your
web site with a high KEI (Keyword Efficiency
Index).
- Lack of External Links - Exchange links
with sites
relevant to yours. To increase site traffic and leads,
go for quality rather than quantity.
- Watch out for SEO (Search Engine
Optimization) 'Experts' - Make sure you
know exactly what you'll receive in advance to boost
your site traffic.
- Lack of Patience - Building your
web site traffic will take some time from a standing
start. Even on Google it is typical to take several
months to be ranked correctly.
For more information, call (949) 759-8676.
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Greetings!
Our mission is to provide
business owners of small to mid-size companies the
needed focus and expertise, coupled with hands-on
advice, to grow
your business. To take your business to the next
level, call Mark Hartsell, MBA, President at (949)
759-8676 or visit us at
www.CEOAdvisor.com for more information.
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| Are You Positioned to Succeed or Fail in 2007? |
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If you have identified
specific needs of your business, or weaknesses in
certain skills, you
must ensure that
these are addressed as this could make the
difference
between the success or failure of your business.
Having external advisors to call on - early
on - can help you accelerate growth and keep your
business on the right path. The more committed you
are to getting advice, the more benefit the advisors
will bring you.
Here are five steps that can help pinpoint the advice
you need:
- Find the right professionals - Have a
strong team consisting of your banker, CPA firm, law
firm, insurance broker, and independent business
advisor to ensure you
are getting the needed advice to grow your business
profitably.
- Select the appropriate advisor for you and
your company - Not all advisors can handle your
specific needs. Engage with an experienced,
hands-on management advisor that is complimentary
to
you.
- Assess your needs - Find a seasoned
business advisor that supports the company you
want to become, rather than the
one you are now, and that will work with you
weekly. Board members tend to focus only on high
level issues on a quarterly basis.
- Work with people you like and trust -
Seek advice from someone you trust
and who shares your same vision and urgency for
what you are trying to achieve.
- Don't be too proud to ask for help -
Never see it
as a failure to ask for help. Additional expertise is a
critical factor in avoiding pitfalls, venturing into new
territories and taking your business to the next
level.
Visit us at
www.CEOAdvisor.com for more information or
call Mark
Hartsell at (949) 759-8676 for a free consultation.
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| Words of Wisdom |
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"Try to learn something about everything and
everything about something."
-Thomas H. Huxley
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| CEO Advisor, Inc. - Member of Accredited Organizations |
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- Tech Coast Venture Network
- Technology Council of So. Cal.
- Orange County Venture Group
- Irvine Chamber of Commerce
- Newport Beach Chamber of Commerce
- Institute for Independent Business
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